HeinekensStars at 42nd National Hotel Exposition
A view of the Heineken*s display shows from right to leftMr, Leo van
MunchingMiss Heineken's, Mr, Dave Ehrlich and the World's Finest
Lager,
Bigger and better than ever is the only
way to describe the National Hotel
°how held at the Coliseum in New York
vnrough. November 11th to the 15th.
Once again Heineken's was attrac
tively displayed in our booth ^b3199,
ideally located on the 3rd floor in a heavy
traffic area.
Over 55,000 visitors attended the Show
which offered purveyors to the hotel and
restaurant trade an opportunity to display
their products and services to the Ameri
can Hotel and Restaurant Industry.
New methods of automation in equip
ment including a rocket counter kitchen
that does everything automatically but
feed the customers as well as scientific
portion control devices were of great in
terest. However, as a welcome change of
pace the hotel and restaurant people
stopped at the Heineken's booth to re
mind themselves that some of the finer
things in life are not attained by pressing
buttons, particularly the careful slow
brewing of that unhurried Dutch treat
Heineken's Holland Beer.
We had a steady stream of visitors from
all parts of the country at our booth. The
Heineken's display was featured by our
scale model windmill which is an exact
"eplica of a famous Dutch windmill in
.^.iarderwyk, Holland. Our guests were
greeted by our President, Mr. Leo van
Munching. In attendance were Mr. James
P. Connelly, our Metropolitan New York
Sales Manager; our sales representatives
Messrs. Dave Ehrlich, Bill Deegan, Joe
Kissel, Frank LaRocca, Emil Zeugin; our
Middle Atlantic Sales Manager Roy Hay-
man and Julian Braun.
Last but not least, was our own Miss
Heineken's of 1958, Bobbie Forest Zee-
man, attractively attired in Dutch cos
tume. Bobbie's charming smile and sin
cere manner added a festive note to the
proceedings.
We were pleased to see and have an
opportunity to talk with so many of our
friends in the hotel and restaurant busi
ness from all over the country. Our guest
register book is evidence of the tremen
dous interest shown in our display.
We received many inquiries about
Heineken's as well as many requests for
point-of-sale material from old customers.
The all around success of the show itself,
plus the prominent Heineken's display
erved to make many new friends for
^Heineken's.
Miss Heineken's of 1958 and our
Metropolitan New York Sales Man
ager James P. Connelly beside the
windmill greeting visitors to our
booth
WELCOME TO NEW FACES
We salute the following newly ap
pointed distributors and welcome them
into the fold of our happy family:
Superior Distributing Co., Inc.
dba Klepper's of Tiffin
R #2 Caldwell Avenue
Tiffin, Ohio
General Wholesale Co.
710 Ashby Street, N.W.
P.O. Box 2504, Station D
Atlanta, Georgia
The Golden Age Distributing Co.
1324 2nd Street, S.W.
Canton, Ohio
Price Brothers Co.
511 Medford Street
Charlestown, Mass.
