Heineken 's Delegation at the National Beer
Wholesalers' 20th Annual Convention
California
State Fair
pi
■■■PiPrvYy
ONE of the important ways of further
ing the name and fame of HEINE-
KEN'S is our participation and display
at various shows and exhibits around the
country in the course of the year.
In this issue of the WINDMILL, we
have photos showing Heineken's on dis
play at the National Beer Wholesalers'
Convention held in Chicago, the Califor
nia State Fair held at Sacramento, and
National Hotel Show in New York.
All of these Heineken's exhibits build
good-will and serve to renew old acquaint
ances and make new friends for the
World's Finest Lager.
fxmt
m mm
There was strong Heineken's representation at the National Beer Whole
salers' Convention in Chicago, held at the Palmer House on October 20th
through 22nd. Pictured above are the Boss; on his left Leo van Munching,
Jr., Manager of our Mid-western Divisionon his right James P. Connelly,
Metropolitan New York Sales Manager; Gren Harris, Pacific Coast Man
ager; Roy Hayman, Middle Atlantic Manager; Arthur Godbout, Midwest
ern representative and Bob Trevathan our Michigan representative
HOW TAVERNS CAME
TO NEW YORK
Pictured above is the Netherlands Chamber of Commerce display at the
California State Pair recently held at Sacramento. Heineken's is promin
ently featured along with other important Dutch firms such as the Holland
America Line, KLMRoyal Dutch Airlines and North American Phillips
Corp.
The Dutch Governor of Nieuw Am
sterdam became tired of entertaining visit
ing dignitaries in his home. Therefore,
the Governor ordered that a tavern be
built at what is probably No. 1 Broadway
today. Thus the great Broadway got its
start with a congenial tavern.
When the City of Nieuw Amsterdam
was officially founded, this tavern became
New York's first City Hall while still sell
ing beer and spirits.
The intrepid Dutch wanted to cross the
rivers, over to New Jersey, to Staten Is
land and to Long Island. So it was ordered
that ferry boats should be chartered and
ferry landings rented out. But the con
cessionaires of the ferry slips had to first
of all each build a tavern. Thus New York
went upwards and forward, tavern by
tavern.
