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VOL. VIII. No. 6
Happy is the word indeed!
At this writing, ive have completed
our fiscal year 1936-1957 and the
sales results have heen most grati
fying. As a matter of fact, to let you
in on a secret, we have sold over
94,000 cases more of Heine ken's than
during our fiscal year 1955-1956.
With the exception of a few mar
kets, each territory has made its sales
quota quite substantially. This ac
complishment, aside from being grat
ifying to our friends at Heine ken's
and to ourselves, was achieved through
the support of our wholesalers and
distributors and their sales organiza
tions, as well as our own sales efforts.
In spite of their overtaxed production
capacity, the Brewery came through
splendidly in promptly shipping our
requirements so that nowhere were
iv e in short supply.
We have, therefore, every reason
to count our blessings and in the
spirit of the holiday season, I should
like to extend my sincere greetings
to all our readers who are part of
the happy Heine ken family and wish
everyone a Prosperous and Healthy
Netv Year.
Cordially yours,
ifit IllMif
The Windmill
PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48th St., New York 36, N. Y.
DECEMBER, 1957
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