Heineken s In High Gear Through The Year
Heineken's
DEEP IN THE
HEARTS OF TEXANS
NEW YORK METROPOLITAN AREA
GREATER CHICAGO
LOS ANGELES
HOUSTON AND TEXAS
.„.at©*3
HOLLAND BEER
The American public in all parts of
the country is responding to Heine-
en's with increasing enthusiasm. In rec-
v^ognition of this demand Heineken's is
supplementing its national advertising
campaign with regional advertising and
promotion in key markets around the
country.
Starting September 22 nd and continu
ing through December Heineken's is
being advertised to the 5,000,000 readers
of the New York Times Sunday Maga
zine Section week after week. The fam
ous Heineken's porthole ad "First
Class From Holland" and the "Dutch
Treat" ad will be making new friends for
Heineken's. As additional support the
snappy Heineken's Jingle is being heard
six days a week 4 times a day on WPAT,
the Gaslight Station with the quality au
dience.
In the midwest Heineken's is adver
tised to the 3,750,000 readers of the
Chicago Sunday Tribune Magazine Sec
tion week after week. As added support
Heineken's will team up with "My Fair
Lady" as that smash hit makes its debut
to the midwest this fall. Night after night
Heineken's will be advertised to a soldout
audience of quality minded people.
Heineken's is advertised to the 1,750,-
000 readers of the Los Angeles Sunday
Times Home Magazine Section. The fact
that Heineken's is such a natural comple
ment to Southern California's living is
well brought out in the October issue of
Holiday Magazine. This issue is editori
ally devoted to the astounding world of
Los Angeles and appropriately enough
Heineken's advertisng appears in an ar
ticle about the famous restaurants of
Southern California, most of which are
all good Heineken's outlets.
On September 3rd the eyes of Texas
were on Holland as that week was desig
nated as "Holland Week". The occasion
was the inauguration of flight service by
KLM between Amsterdam and Houston.
The Houston Chronicle ran a special sec
tion on Holland-Texas trade relations and
featured prominently in this section was
a Heineken's advertisement, "Deep in the
Hearts of Texans" Heineken's Im
ported Holland Beer. A reprint of this
ad appears below.
These strong Tegional advertising cam
paigns serve to spread the name and fame
of Heineken's in important markets and
are a benefit to Heineken's in other sec
tions of the country, for people travel
from one section to another and take their
taste for Heineken's back to their own
localities.
We salute our good friends of KLM and congratulate
them on their inauguration of flight service
between Amsterdam and Houston.
We know they will find the warmth and congeniality of that
pioneering Texas spirit a pleasant experience.
Heineken's Imported Holland Beer has been deep
in the hearts of Texans for a long time.
Year after year Texans everywhere have responded in increasing
numbers to the unmatched flavor and lightness of Heineken's.
With pardonable pride we tip our Dutch cap and raise our
Heineken's glass to the people of Texas for helping us make
Heineken's the largest selling imported beer
in Texas and the United States.
It's nice to be deep in the hearts of Texans.
Gen. U. S. Importers: VAN MUNCHING CO., INC., New York 36, N. Y.
Sole distributors for Texas: GLAZER'S Wholesale Drug Co., Inc. Houston Dallas Fort Worth San Antonio Amarillo Austin Poaumont Corpus Christ! Et Paso
longview Odessa Wichita Falls
