Hotel New Yorker Features
Heineken s Imported Holland Beer
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The Windmill
PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48th St., New York 36, N. Y.
VOL. VIII. No. S OCTOBER, 1957
ill!: If
A N exciting period has just been com
pleted - our 3rd Sales Quarter and
the World Series.
What has the World Series to do with
Heine ken's Beer? Well, it had much to
do with our sales in New York and Chi
cago because the invasion of many visitors
attending the Series created quite some
additional business for our brand. We
even heard some jokes such as why was
it that after the Braves had lost the
first game, no beer was served in Mil
waukee whatsoever and the answer was,
because Milwaukee lost its opener". How
"BEERY" can you get?
We are now in the homestretch of our
1937 fiscal year which ends on Novem
ber 30th and we have just about a month
o try and exceed the 1937 sales quotas
which were set last year at the beginning
of December. If everyone just pushes a
little bit harder, we will accomplish that
goal and I will be very grateful to all
concerned.
We are attending the 20th Annual
National Beer Wholesalers Convention in
Chicago. It is always interesting to par
ticipate in a National Convention as it
gives us all an opportunity to meet many
of our distributor friends and their sales
men as well as other acquaintances whom
we do not see too often.
We have been enjoying much comment
on our Sunday Magazine advertisements
in the New York, Chicago and Los An
geles leading papers. I am sure that this
advertising is making many new friends
for Heineken's among the millions of
Sunday readers.
Cordially yours,
Here's Hemeken's to you! Pictured above are Mr. Tony Catanacci, mana
ger of the Lamp Post Corner and Golden Thread Rooms of the Hotel
New Yorkerand our own Miss Heineken's. The "world's finest lager"
has always been a popular favorite with New Yorker patrons