Hotel New Yorker Features Heineken s Imported Holland Beer 'iïïé ïiiiriif cTo (Qur (J~iappy[ arnily: The Windmill PUBLISHED BY VAN MUNCHING CO., INC., 6 West 48th St., New York 36, N. Y. VOL. VIII. No. S OCTOBER, 1957 ill!: If A N exciting period has just been com pleted - our 3rd Sales Quarter and the World Series. What has the World Series to do with Heine ken's Beer? Well, it had much to do with our sales in New York and Chi cago because the invasion of many visitors attending the Series created quite some additional business for our brand. We even heard some jokes such as why was it that after the Braves had lost the first game, no beer was served in Mil waukee whatsoever and the answer was, because Milwaukee lost its opener". How "BEERY" can you get? We are now in the homestretch of our 1937 fiscal year which ends on Novem ber 30th and we have just about a month o try and exceed the 1937 sales quotas which were set last year at the beginning of December. If everyone just pushes a little bit harder, we will accomplish that goal and I will be very grateful to all concerned. We are attending the 20th Annual National Beer Wholesalers Convention in Chicago. It is always interesting to par ticipate in a National Convention as it gives us all an opportunity to meet many of our distributor friends and their sales men as well as other acquaintances whom we do not see too often. We have been enjoying much comment on our Sunday Magazine advertisements in the New York, Chicago and Los An geles leading papers. I am sure that this advertising is making many new friends for Heineken's among the millions of Sunday readers. Cordially yours, Here's Hemeken's to you! Pictured above are Mr. Tony Catanacci, mana ger of the Lamp Post Corner and Golden Thread Rooms of the Hotel New Yorkerand our own Miss Heineken's. The "world's finest lager" has always been a popular favorite with New Yorker patrons

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The Windmill | 1957 | | pagina 1