PENNSYLVANIA MALT BEVER
AGE DISTRIBUTORS
CONVENTION
NEW ADDITIONS TO
VAN MUNCHING CO.
SALES STAFF
Our participation in the Malt Bever
age Distributors Convention was, in our
humble opinion, very successful. We
opened our Hospitality Room on Sunday,
March 24th and until closing of the con
vention on March 26th we had a steady
stream of visitors.
In attendance in the room were Messrs.
Leo van Munching, President, Joe Graci,
Pennsylvania representative, Roy Hay-
man, mid-Atlantic Division Manager and
Tom McArdle, Sales Promotion Manager.
It was a pleasure to meet and greet
our friends and visitors from the state
of Pennsylvania. We hesitate to mention
the names of the many visitors because
of the risk of omitting quite a few.
We had numerous inquiries from various
distributors throughout the state seeking
to obtain the Heineken's line for their
areas. The fact that distributors are desir
ing this line for their territories proves
conclusively that the Heineken's fran
chise is becoming more and more valuable
every year with the constant increase in
sales that we have been enjoying.
Mr. Loe van Munchingpresident of Van Munching Co. Inc., and Mr. Joe Graci
looking over the display in the Heineken's Hospitality Room during the Pennsyl
vania Beverage Distributors Convention
During the past month our sales force
has been increased by the addition of
three men. We have obtained the services
öi "Mf. Frank'McAndrew tcf represent us
in the Atlantic division working under
Mr. Roy Hayman, our Division Manager.
Frank comes to us with a wealth of ex
perience in the brewing industry. He was
formerly with Krueger Brewery as Dis
trict Sales Manager for Northern New
Jersey.
Mr. Charles Canton is representing us
in the upstate New York territory. He
comes to us from Gunther Brewing where
he was Regional Sales Manager for the
Northeast section of the country.
Mr. Joseph Morelli has been assigned
to the Northeast region to work under
Mr. Leo Silton, óur Northeast representa
tive. Mr. Morelli was formerly with Brown
Forman Distilleries as salesman.
The Hospitality Room was dominated by our 15' windmill. Pictured from left to
right: Mr. Joe Graci, our Pennsylvania representative, Mr. Leo van Munching, Mr.
Steve Romeo, president of Romeo Bros. Distributing Co. in Loch Haven, Mr. Royden
Hayman, middle-Atlantic division Sales Manager.