41st NATIONAL HOTEL
SHOW
S-y:
Our PresidentMr. Leo van Munching, and Miss Flora Jean Zeeman, the Dutch Miss,
standing beside the scale model Windmill greeting visitors to our booth.
The Van Munching Company booth and personnel that manned it at the 41st
National Hotel Show. Reading from left to right: Messrs. James P. Connelly, John
D. Rich, Leo van Munching, our President, James Buttridge, Frank La Rocca, Tom
McArdle, Julian Braun of our advertising agency and Miss Flora Jean Zeeman,
our Dutch Miss
During the month of November we
attended the 41st National Hotel Show
which was held at the New York Col
iseum. The show ran from November^
12 th through the 16th.
Our booth #3160 was ideally located
on the 3rd floor next to the restaurant.
It contained our scale model replica of a
Dutch Windmill, the front of a typical
Dutch house and a 6 ft. high bottle of
our famous HEINEKEN'S BEER.
This was the biggest show, both in at
tendance and in number of exhibitors, in
its entire 41 year history. Never before
have so many purveyors to the Hotel and
Restaurant trade gotten together under
one roof to display their products, equip
ment and services to the American Hotel
and Restaurant man.
From the opening on Monday, Novem
ber 12 th, which was for the press and
trade only, until closing on November
16th we had a steady stream of visitors.
Our guests were greeted by our Presi
dent, Mr. Leo van Munching. In at
tendance there was a pretty Dutch Miss
dressed in a typical Dutch costume along
with James Connelly, Metropolitan New
York Sales Manager, John Rich, Import^
Sales Manager, James Buttridge, our re
cently appointed Hotel and Club Repre
sentative, Tom McArdle, Sales Promotion
and Advertising Manager and several of
our sales representatives.
We were pleased to see and have an
opportunity to talk to so many of our
friends in the Hotel and Restaurant busi
ness from all over the country. It was
inspiring to see how many requests we
received from visitors that stopped at
our booth to ask about HEINEKEN'S
BEER and requested to have our repre
sentatives contact them in regard to point-
of-sale material. Naturally we lost no time
in informing the parties concerned and
from first reports HEINEKEN'S displays
have been placed in every account that
was contacted. We feel this year's show
was most successful as it gave us the
opportunity not only to make many new
friends for HEINEKEN'S but also to
greet and visit with out old friends.
