THIS ANNOUNCEMENT WAS MAILED TO ALL THE RETAILER LICENSEES IN
THE METROPOLITAN AREA OF NEW YORK
HEINEKEN 5
BREWED in HOLLAND
ant
Li toI^OU W, IZtaiL
The sales of HEINEKEN'S HOLLAND BEER in the New York
Metropolitan area have reached an all-time high.
Despite the fact that many other beers have recently been
increased in price, we are pleased to announce that the price of
HEINEKEN'S to you will remain unchanged and, therefore, your
bottle price to the consumer should be kept at the present level.
With its extensive national advertising program NO WONDER
is America's largest selling imported beer
Order your supply from your local HEINEKEN'S distributor.
There is one in your territory who will be glad to serve you.
WELCOME TO NEW FACES
We salute the following newly ap
pointed Heineken's distributors and wel
come them into the fold of our happy
family:
CARR-NEY BEVERAGES, INC.
118 Sizer St., Rear
Syracuse 3, New York
DIXIE DISTRIBUTORS
1407 30th Avenue
Gulfport, Mississippi
CRISTIANI COMPANY
573 Washington Street
San Francisco 11, California
NATIONAL BEER WINE CO.
10814 N. W. St. Helens Road
Portland 9, Oregon
PABST DISTRIBUTORS, INC,
4353 Michigan Avenue
Detroit 10, Michigan
POMEROY CARPENTER
350 W. Putteney St.
Corning, N. Y.
CONVENTION NEWS
We will have a beautiful newly de
signed display in Parlor F on the main
Ballroom Floor at the National Beer
Wholesalers Convention to be held at
the Commodore Hotel in New York City
during October 20-24. We welcome
everyone to pay us a visit there and say
hello.
From November 12-16 we will be at
the National Hotel Exposition to be
held at the New York Coliseum Booth
#3160 on the third floor.
Our representatives will be on hand
to meet the many visitors of the retail
trade.
WATCH FOR
HEINEKEN'S NATIONAL
ADVERTISING
SEPTEMBER, OCTOBER,
NOVEMBER DECEMBER
NEWSWEEK
HOLIDAY
SPORTS
ILLUSTRATED
ESQUIRE (West
Coast Edition)
NEW YORKER
Sept. 3, Oct. 8
Sept. Oct.
Sept. 10 Oct 8
Oct., Nov., Dec.
Sept. 1
Each week in the National Turf Dailies,
New York, Chicago Sc Miami.
In addition regular ads appear in trade
publications such as THE SERVER.
BEVERAGE RETAILER WEEKLY,
BEVERAGE MEDIA, as well as radio
spot announcements in several markets.
Ge„. U. S. Distributee
VAN MUMCHING Cft.lnt
new YORK
GRAND PRIX PARIS 1889
Am«terd«m 188J
Gen. U. S. Importers
VAN MUNCHING CO., INC.
New York 36, N. Y.
Publication
Oft Sale