WELCOME TO NEW FACES
WATCH FOR
HEINEKEN'S NATIONAL
ADVERTISING
JULY, AUGUST SEPTEMBER
HOLIDAY
NEW YORKER
NEWSWEEK
SPORTS
ILLUSTRATED July, Aug., Sept
0Continued from page 3)
The next day I went over to Soester-
berg, where an American Air Force
squadron is stationed on a Dutch air base.
Those Dutch are really efficient. They
checked my credentials and got me a se
curity clearance in about 10 minutes by
phone. Then they escorted me around to
take pictures of their newest planes to
emphasize the importance of their role
as a NATO member.
Then of course we had to clear through
the American embassay. That took all day
long and a solid three hours of telephone
calls halfway across the country before
they got it squared away whether or not
I could ask an American wife if she
bought her vegetables on the Dutch mar
ket and print the answer. Finally, just be
fore sunset, some American colonel in the
embassy laid his career on the line and
gave permission to print a story, even if
the wives didn't buy in the commissary.
I'd like to write him a thank you note
for being so brave
But what I really wanted to tell you
about was that it will be a little while be
fore I get back to France after I left
Soesterberg and headed for Paris I found
a tulip in bloom.
I screeched to a halt, ran over, and
picked it. It was beautiful.
You can write me c o City Jail, 's Her
togenbosch, Holland. I still don't know
how they expected me to understand a
sign saying "Don't pick the tulips" when
it's written in Dutch.
Best, Bud
A frequent visitor to our officesCol.
George Blakeley of the liquor trade pub
lication THE SERVER," being greeted
by Mr. van Munching*s girl Friday9 Grace
Arcoroin the lobby of the office.
Our ads appear regularly in 66 THE
SERVER99 which we believe has one of the
best circulations in our field
At a recently held Cocktail Parly at The Netherland Club in New York on the
occasion of Mr. Alfred H. Heineken9s visit to New Yorkthe Metropolitan sales
group together with some of the office staff enjoy Mr. Hein eken9 s Dutch humor.
We salute the following newly appoint
ed distributors and welcome them into the
fold of our happy family:
BANGOR EGG CO., INC.
92 Broad Street
Bangor, Maine
BRYAN DISTRIBUTING COMPANY,
INC.
190 N. W. 3rd Avenue
Dania, Florida
COURTLAND BEVERAGE DIS
TRIBUTING CO.
429 North Courtland Street
East Stroudsburg, Pennsylvania
CROCKETT DISTRIBUTING CO.
1028 Fifth Avenue, N
Nashville, Tennessee
DAMUS BROS. CO, INC.
229 No. Brady Street
Dubois, Pennsylvania
MIAMI HI LIFE, INC.
2222 N. W. 10th Avenue
Miami, Florida
NEIDERT DISTRIBUTING CO, INC.
18-22 E. Voris Street
Akron, Ohio
BOB O'DONNELL DISTRIBUTING
CO.
110 Malcolm Court
Elyria, Ohio
WARREN BEVERAGE
716 Pennsylvania Avenue, E
Warren, Pennsylvania
WAYNE DISTRIBUTORS
226 Walnut Street
Waynesboro, Pennsylvania
Every Saturday in National Turf Dailies
in New York, Chicago and Los Angeles.
On Sale
July, Aug., Sept
July 19, Aug. 4, 18
Sept 1, 15
July 16, Aug. 6, 13
Sept 3, 17
Publication
In addition, regular ads in liquor pub
lications such as THE SERVER, BEVER
AGE RETAILER WEEKLY, BEVER
AGE MEDIA, etc, as well as local radio
spot announcements in such markets as
Florida,"Tennessee, North Carolina,
lantic City, San Francisco, Texas "wd
Louisiana.
