Heinekens
HOLLAND DOES IT AGAIN!
first class
from
Holland...
HEINEKEN'S NATIONAL
MAGAZINE ADVERTISING
L U S T
There are many who consider statistics
to be dull yet, at times, the facts they
reveal make interesting reading, indeed.
For example, some figures which have
recently been released establish the fact
that Holland, again, has maintained lead
ership as the world's top exporter of beer.
In 1955, over 16 million gallons of
Holland beer (the brand name is a deep,
dark secret!were shipped to all parts of
the world, as against 13-9 millions in
1954, and 13-4 million gallons in 1953.
The value of last year's exports is esti
mated at approximately 55 million guild
ers. The export of Holland beer before
the war amounted to no more %han 2.6
million gallons yearly less than 17%
of the 1955 figure.
Of course, this all goes to prove that,
throughout the world, tip other name on
a bottle of beer means so much as
(Can you finish this sentence?)
From across the sea comes
Heineken's Holland beer to delight
your palate.
Naturally carbonated and fully
aged in the vats Heineken's has
a flavor and lightness all its own.
You never tasted beer like
Heineken's
America's largest selling
imported beer.
HOLLAND BEER
Gen. U.S. Importers: Van Munching Co., Inc., New York 36
During the Winter season in Southern Florida9 this billboard was made available
for Heineken's use as a client of Radio Station TVLNZ» Located on the Miami
side of the Venetian Causewaythe enormous sign attracted the attention of
countless tourists and motorists from all parts of the United States
WATCH FOR
DURING MAY, JUNE AND JULY
Publication On Sale
Holiday April 17
Newsweek May 2
Esquire May 10
New Yorker May 10
Sports Illustrated May 11
Newsweek May 16
Holiday May 17
New Yorker May 24
Newsweek May 31
New Yorker June 7
Sports Illustrated June 8
Newsweek June 15
Holiday
New Yorker
Newsweek
New Yorker
Sports Illustrated
Newsweek
Holiday
New Yorker
June
1Q
June 21
June 27
July 5
July 6
July 11
July 19
July 19
He grabbed me 'round my slender neck—
I could not call nor scream
And dragged me to his lonely room
Where we could not be seen.
He tore away my flimsy wrap
And gazed upon my form;
I was cold and damp and scared
While he was terribly warm.
He drained me of my very self;
I could not make him stop
Pressing his feverish lips to mine.
I gave him every drop.
He made me what I am today,
That's why you find me here
A broken bottle, thrown away,
That once was full of beer.
Union Reporter
(A Heineken's non-returnable bottle
beyond any doubt.)
HEINEK
E w f=i
AND IN ADDITION dynamic
advertisements appear week-after-week in
the nation's "Turf" dailies in New
York, Chicago and Los Angeles.
Again and again, throughout the year,
advertising in national and regional trade
publications tells the Heineken's profit-
winning story to on-premises and off-
premises licensees in your territory, creat
ing more customers for you.
and that just about winds up
our tour
—Food Business
