neiiteken's iwiPoR'jj-J? - IN FACT AS WELL AS IN FANCY! the unhurried Dutch A "WOODEN SHOE" GOES TO SEA "WELCOME TO NEW FACES" Here is real zest from the Zuider Zee. Carefully brewed in small batches and fully aged in the vats by master brewers with over 300 years experience. You never tasted beer like Heineken's. -i-^ America's largest selling imported beer. HOLLAND BEER Gen. U. S. Importers: Van Munching Co. Inc., New York 36, N. Y This is a factual report of an almost-unbelievable coincidence! The May issues of many publications have long since been found on newsstands, so it is quite possible that you - together with millions of magazine readers from coast-to-coast have already seen the Heineken's advertisement reproduced here. This now represents a part of an exceptionally timely coincidence a "counterpart," one might say. It all began many months ago, when an inspired artist in our advertising agency conceived this fanciful idea of Heineken's Beer being carried so blithely across the ocean from Holland in a "wooden shoe." At least, the idea of a wooden shoe being a sea-worthy vessel might have been con sidered as fanciful up until now. How ever, just a few days ago, the New York Times published a sensational story about five intrepid young men who are about to embark upon a trip around the world in a boat which believe it or not is named "The Wooden Shoe"! The adventuresome mariners will hoist the sail of the good ship Wooden Shoe, a forty-four foot Dutch fishing boat, and will leave New York harbor sometime this month. This Wooden Shoe is a "botter," the traditional craft of the Dutch fishing and shrimping fleets in the Zuyder Zee. Now perhaps those who visited the Heineken's Restaurant at the New York World's Fair in 1939 or '40 will recall having seen a similar botter which was anchored at the wharf of "Heineken's aan de Zuiderzee." Today, at her moorings at a Staten Is land boatyard, the Wooden Shoe presents what can most generously be called an unusual appearance. She is high and stub by of prow and has a matronly 14 hi-foot beam and a great, thick mast. Like a proper botter, she has no keel but a pair of leeboards like those on a sailing canoe. "The expedition," according to The Times, "has a charming air of improba bility about it. For one thing, the tub shaped craft does not seem quite the right thing for circumnavigation and the crew of five men does not seem to conform either they have a minimum of experi ence, little equipment and less money. However, they appear to have an enor mous stock of good-humored optimism and intend to have a good time trying to sail around the world, should it take two, three or even four years." ADVENTURE SEEKERS: Three mem bers of five-man crew of the Wooden Shoe are shown above the sturdy craft they hope will take them around the world» Now The Windmill takes a more opti mistic view, preferring to believe the old- time poet that "In the bright lexicon of youth, there is no such word as Tail.' Furthermore, with a vessel so aptly named, how can they miss? We salute the following newly appoint ed Distributors and welcome them into the fold of our happy family: THE JOHNSON BEVERAGE CO., INC. 1733 Columbus Avenue Sandusky, Ohio THE ELLIS DISTRIBUTING CO. 1400 Market Street Chattanooga, Tennessee Mr. Jack Comer i VALLEY IMPORT DISTRIBUTING CO., INC. P. O. Box 10033 Knoxville, Tennessee

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1956 | | pagina 2