WELCOME TO NEW FACES
We salute the following newly ap
pointed distributors and welcome
them into the fold of our happy
family
I
I
A WORD OF THANKS
It is only fair at this time to con
gratulate every one of our Distribu
tors and their salesmen for making
this well rounded advertising cam
paign possible -but remember
if we've come a long way, we've
still got a long way to go. So go out
and sell them Heineken's and we'll
do our best at this end to keep our
Heineken's family happy.
C. A. CERYECERIA HEINEKEN de VENEZUELA at Caracas is the newest Brewery in the world-wide group of seventeen Heineken's
Breweries. Its modern plant and fleet of American trucks are opera ting at full capacity to fill the fast-growing demand for Heineken's
Beer in the Venezuela market.
A 8 M BEVERAGE CO.
P. O. Box 242
Montgomery, Alabama
BECK LIQUOR CO.
1434 No. 12th Street
Milwaukee, Wisconsin
CARMELO BAMBACE INC.
cn TT. 'ti... A
j\j rcainntoii Ave.
White Plains, N. Y.
CORDONE'S INC.
211 No. Main Street
Gloversville, N. Y.
BEN DANBAUM, INC.
233 6 Liberty Street
Jacksonville, Florida
FELDSINE 8 CO.
130 Smith Street
Poughkeepsie, N. Y.
FAMOUS BRANDS, INC.
928 S. Fourth Street
Minneapolis 15, Minn.
FOSDUN DISTRIBUTING CO.
100 N. Commerce St.
Mobile, Alabama
GENERAL BEER DISTRIBUTORS
114-116 No. Murray St.
Madison 5, Wisconsin
GENERAL BEVERAGE SALES
Wausau, Wisconsin
GENESSEE DISTRIBUTING CO.
1120 Oakhill Street
Youngstown, Ohio
GRIGGS-COOPER DISTRIBUTING
CO.
401 Broadway
Fargo, North Dakota
MICHIANA BEVERAGES, INC.
528 South Scott Street
South Bend 24, Indiana
ODOM COMPANY
300 Colman Bldg.
Seattle 4, Washington
OHIO PRODUCTS COMPANY
1700 Lake Avenue
Ashtabula, Ohio
PHILLIPSBURG BEVERAGE CO.
5 th Morris Park
Phillipsburg. N. J.
SHERRY DISTRIBUTING CO.
612 Terrace Street
Meadville, Pa.
»§».!-
I
Cjourmet
POTATO SALAD
6 medium-sized potatoes, 1 tablespoon
vinegar. V2 teaspoon pepper, 1 tablespoon
finely chopped onion, 2 tablespoons olive oil,
V2 cup finely diced celery.
Cook potatoes in rapidly boiling salted
water until marinade of remaining ingredi
ents. Turn over warm potatoes and let stand
until thoroughly cooked. Heap in lettuce cups.
Dressing: 1 cup milk, 1 tablespoon butter, 3
tablepsoons corn starch, 3 tablespoons cold
water, 2 teaspoons dry mustard, 1 teaspoon
salt, dash cayenne, V2 cup of Heineken's beer.
Heat milk with butter. Mix corn starch
to a paste with cold water. Add milk with
seasonings. Cook over hot water, stirring
constantly until thick. Cool. Add Heineken's
beer slowly, beating until smooth. Force
through a sieve if necessary. Serve on potato
salad. Approximately 6 portions.
CHEESE AND BEER SAUCE ON
ASPARAGUS
V2 pound processed American cheese, diecd,
V2 teaspoon dry mustard, V2 teaspoon cayenne,
V» cup cold Heineken's beer. 24 stalks of
cooked asparagus, 6 slices toast.
Combine cheese, seasonings and Heineken's
beer. Place over hot water, cook slowly, stir
ring constantly, until smooth. Arrange Aspar
agus on toast. Serve with the sauce.
SWEET POTATOES
6 medium-sized potatoes, 2 tablespoons
butter, 1 teaspoon salt, 1 cup Heineken's
beer.
Cook sweet potatoes in rapidly boiling salt
ed water 30 minutes or until tender. Peel and
slice lA inch thick. Place in cassarole. Dot with
butter. Sprinkle with V2 teaspoon salt. Add
Heineken's beer. Cook in hot oven (400 de
grees F.) 1 hour or until Heineken's beer is
almost absorbd. Sprinkle with remaining salt.
Serve hot with plenty of melted butter.
