YOUR NEXT 'CALL''
1
NEW ADDITION TO THE HEINEKEN'S FLEET
VOLUME 4, NUMBER 5
Editor; Matty Simmons
OCTOBER-NOVEMBER, 1952
^Jo Our Olappy
WE must apologize to out readers
for having delayed the prepar
ation of this issue so muchThere
have been two reasons for this delay
Firstand most importantf we have
had our hands full with the tre
mendous increase in Business since
Junean increaseincidentallywhich
hasn't let upOur second excuse is that
our editor has been away in Europe
for a long timeWe have now made
arrangements with Matty Simmons
who has been most successful as our
Promotional and Public Relations
Director in widely publicizing Hein-
eken s BeerMr. Simmons also edits
other publications and I am quite
sure our WINDMILL will continue
lo draw your interest.
We are very pleased with the great
amount of favorable reaction to our
masterpiece advertising program of
this year and we planof course, to
continue sameWe have added many
more distributors to our long and
growing list and together with the
hard work of our own sales staff we
know that the sales for Heinekens
throughout the country in 1952 will
be far ahead of 195 L Should any one
of you be in need of additional point
of sale materialdon't hesitate to ask
for it. We have a large quantity of
table tents and menu stickers avail
able as well as attractive signs and
we are only too pleased to supply you
Again, I should like to extend an
invitation to any one of our readers
who comes to New York to give us
a callAfter all, we belong to the
same happy family.
Cordially yours,
&CÖ
5 I;
The Windmill
PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City
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BIMHORK
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Arrangements were made with James J. Clark Co,, our distributor for Northern
New Jersey, to have one of their new trucks painted in the colors of Heineken9s, It
now draws much attention in the streets of Jersey City and other points in their
territory
It is coincidental that nineteen years ago, in April 1933, the first shipment of
Heineken9s arrived for James J, Clark Co,, our first wholesaler in the United States
Wholesalersplease contact us if you want to have one of your trucks designed
in the colors of Heineken9I
Imprinted with wholesaler's name and
address, this postal card "stuffer" is avail
able in large quantities to our distributors.
Write in today!
