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WHAT IS
CUSTOMER?
V
ran into what we thought
was the best definition of the
most important person in the VAN
Munching and Company Or
ganization
know
you
WxL
agree with us
A customer is the most impor-
in
tant person in our business
personf on the phone or by mail.
A customer is not dependent on
us
we are dependent on
him.
A customer is not an interrup
tion of our work
pose of it.
he is the pur-
We are not doing him a favor
by serving him
he is doing us
a favor by giving us the oppor
tunity to do so,
A customer is not an outsider to
our business
he is part of it,
A customer is not a cold statistic
he is a flesh and blood human
being with feelings and emotions
like your own and with biases and
prejudices
A customer is not someone to
No-
argue or match wits with
body ever won an argument with
a customer,
A customer is a person who
brings us his wants it is our job
to handle them profitably to him
and to ourselves.
ourmet
orner
SOMETHING SPECIAL!
Hot From The Oven
HRIMPS in beer! Man alive, if you
haven't had this, you just haven't lived.
They sure are different, and they are real easy
to make. Here's how you do it:
For four people, buy two pounds of
jumbo shrimps. Wash them, and put them
in a pot big enough to hold the shrimps
plus three bottles of beer. Be sure to take
the beer out of the bottles first. Boil the
shrimps in the beer for twenty minutes,
drain, and put them in the refrigerator to
get cold. Make a sauce of English mustard.
mayonnaise, vinegar
salt, red pepper
and
black pepper. Use a couple of tablespoons
full of mayonnaise, and add the mustard
and other things, working them into a zippy
sauce. Then add about three tablespoons of
Creme
Imported
i
m a(
We want to acquaint our readers with two most unusual and beautiful gift packages
in real imported blue Delftware which are presently creating much interest among
the better bar owners and package store operators for the holiday season. If you
want to know more about themjust drop us a line.
man lived
was hard
side
hearing.
road and sold
had no radio.
dogs.
He had trouble with his eyes,
read no newspapers.
But
put
sold good
signs on
dogs.
highway telling how good
were.
He stood by the side of the road and cried: Buy a hot dog, Mister,
And people bought.
increased
meat and bun orders.
He bought a bigger stove to take care of
son home from college
But then something happened
trade
him.
son
said
Father, haven t you been listening
radio?
worse.
There s a depression on.
The European situation is terrible.
The Domestic situation
Whereupon
reads
know.
father thought, "Well, my sons been to college,
papers and
listens
radio, and
ought
father cut down on
meat and bun orders.
Took down
advertising signs,
And no longer bothered to stand out on the highway to sell
dogs
And
hot
sales
almost overnight.
You re right sonthe father said to the boy,
certainly are
middle
great depression.
The Clarkson Letter.
gredients. Serve the shrimps cold in a large peal the shell off a shrimp, dip it in the
bowl, with the sauce on the side, and eat sauce, and listen to the compliments. AN-
them with your fingers.
You'll have a lot of fun getting your
OTHER THING About this, your hands
well, smell afterwards. We
won t
chili sauce, and work that in too. You have hands messed, and you'll enjoy one of the
to keep tasting the sauce as you add the in- best meals you ever had. Just reach in,
don't know why but they won't.
Remember To Use Heineken's!