4 4 y y y y 4 4 4 4 v.v.v.v/. '.v.v.v.'.'.vl v.\v.v.\v.\v.\# vXvXvXvXXv:::*::- .v.v.-.%v.v.v.v.\v.:.:.vv .v.v.v WHAT IS CUSTOMER? V ran into what we thought was the best definition of the most important person in the VAN Munching and Company Or ganization know you WxL agree with us A customer is the most impor- in tant person in our business personf on the phone or by mail. A customer is not dependent on us we are dependent on him. A customer is not an interrup tion of our work pose of it. he is the pur- We are not doing him a favor by serving him he is doing us a favor by giving us the oppor tunity to do so, A customer is not an outsider to our business he is part of it, A customer is not a cold statistic he is a flesh and blood human being with feelings and emotions like your own and with biases and prejudices A customer is not someone to No- argue or match wits with body ever won an argument with a customer, A customer is a person who brings us his wants it is our job to handle them profitably to him and to ourselves. ourmet orner SOMETHING SPECIAL! Hot From The Oven HRIMPS in beer! Man alive, if you haven't had this, you just haven't lived. They sure are different, and they are real easy to make. Here's how you do it: For four people, buy two pounds of jumbo shrimps. Wash them, and put them in a pot big enough to hold the shrimps plus three bottles of beer. Be sure to take the beer out of the bottles first. Boil the shrimps in the beer for twenty minutes, drain, and put them in the refrigerator to get cold. Make a sauce of English mustard. mayonnaise, vinegar salt, red pepper and black pepper. Use a couple of tablespoons full of mayonnaise, and add the mustard and other things, working them into a zippy sauce. Then add about three tablespoons of Creme Imported i m a( We want to acquaint our readers with two most unusual and beautiful gift packages in real imported blue Delftware which are presently creating much interest among the better bar owners and package store operators for the holiday season. If you want to know more about themjust drop us a line. man lived was hard side hearing. road and sold had no radio. dogs. He had trouble with his eyes, read no newspapers. But put sold good signs on dogs. highway telling how good were. He stood by the side of the road and cried: Buy a hot dog, Mister, And people bought. increased meat and bun orders. He bought a bigger stove to take care of son home from college But then something happened trade him. son said Father, haven t you been listening radio? worse. There s a depression on. The European situation is terrible. The Domestic situation Whereupon reads know. father thought, "Well, my sons been to college, papers and listens radio, and ought father cut down on meat and bun orders. Took down advertising signs, And no longer bothered to stand out on the highway to sell dogs And hot sales almost overnight. You re right sonthe father said to the boy, certainly are middle great depression. The Clarkson Letter. gredients. Serve the shrimps cold in a large peal the shell off a shrimp, dip it in the bowl, with the sauce on the side, and eat sauce, and listen to the compliments. AN- them with your fingers. You'll have a lot of fun getting your OTHER THING About this, your hands well, smell afterwards. We won t chili sauce, and work that in too. You have hands messed, and you'll enjoy one of the to keep tasting the sauce as you add the in- best meals you ever had. Just reach in, don't know why but they won't. Remember To Use Heineken's!

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The Windmill | 1950 | | pagina 4