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WELCOME TO NEW FACES
V
salute the following newly
appointed distributors and wel-
come them into the fold of our happy
family:
Mr. Robert T. Casey
EMPIRE SYRACUSE DISTRIBUTING CO.
536 No. Clinton Street
Syracuse, New York
HIGH LIFE SALES CO.
729 E. Douglas (rear)
Wichita, Kansas
Mr. Frank Luba
L. S. DISTRIBUTORS, INC.
52 Carmichael Street
Amsterdam, New York
GIL SCHWARTZ DISTRIBUTING CO.
548 South Liberty Street
Painesville, Ohio
ounnet
Corner
Beef Kidney
2 Beef kidneys
4 tablespoons butter
2 tablespoons flour
2 teaspoons salt
4 cups Heineken's Beer
6 slices crisp toast
Cut kidneys in small cubes. Re
move skin and white core. Cover with
cold water. Bring to boiling point.
Drain. Repeat. Drain well. Saute in
butter until brown. Add flour. Mix
well
until blended. Add
salt
and
beer. Cook slowly, stirring occasion
ally, for 35 minutes, or until kid
neys are tender and beer cooked down
to a thickened sauce.
Serve
Approximately 6 portions.
on toast.
Spicy Cup Cakes
1 cup brown sugar
l egg
1 cup chopped nuts
1 cup chopped dates
1 teaspoon cloves
1 teaspoon cinnamon
1 teaspoon all-spice
1 cup Heineken's Beer
cup shortening
1 Yi cups flour
1 teaspoon baking powder
teaspoon soda
teaspoon salt
Cream shortening. Add sugar, and
m
r« I
VERS VAN T VAT
.1
Heineken's Personnel Organ
■.I*»
t.t
l
mmmmm
AiVwyjOL'.'.'i'i i t
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We have received the first copies
of "VERS VAN 9T VAT", the coun
terpart of our own "THE WIND
MILL", published at the Heineken''s
a
ilk
.1
i
W -
Brewery in Amsterdam
We salute the editors and con
gratulate them on the selection of
wmm&
its
title
which translated
means
*mwmm
smmmmh
i
j
V "A •f.'.'m i
L»
"tapped fresh from the barrel
[Fe do lack space in this issue
but we have authority to reprint
some of its contents as well as the
use of some of their picture mate-
smm
/fi our old files we came across this at
tractive picture of Heineken's on the
Zuiderzeeat the New York World's Fair
showing the terrace overlooking the water
How many happy memories by so many
thousands of peopleI
rialIt will give us the opportunity
to bring to the attention of our
many W INI)MILL readers in the
United States some of the interest
ing background and information
that the editors of "VERS VAN 'T
VAT" have selected for their pub
lication.
OUR
NEWEST TABLE TENT
I
'4i
0.
We have available for immediate and a number of fine restaurants
distribution our newest Heineken's where we had no luck before in
"Smiling W aiter" table tent featur- placing our table tents are now
ing the smiling waiter theme of our featuring this newest piece of per-
advertisements
the
national sonalized promotionespecially de-
unbeaten egg. Sift all dry ingredients magazines. These table tents are signed for the wishes of our cus-
together twice. Combine with cream- printed in four colors and one side tomers.
ed
mixture alternately
with
beer.
leaves sufficient space for personal-
Add chopped nuts and dates. Bake ized imprinting to be selected by
in muffin tins about 25-30 minutes. the retailer.
Top with mocha icing or dust with
sugar.
The first reactions in New York
and Connecticut have been great
Ask our field representatives for
further particulars, otherwise, writ<>
us direct. W e are ready to help you
get additional sides.
