PUBLISHED BY VAN MUNCHING Cr CO., INC. 614 West 49th Street, New York City
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VOLUME
NUMBER
Editor: Albert Balink
SEPTEMBER, 1950
o
ur
J4.
"ITU
eineteen
ami
ECAUSE of the vacation periods
and another trip by our editor
THE
This
we were not able to issue
WINDMILL
for
August
does not mean that our sales during
August suffered in proportion.
To
the contrary, next to June of this
year, August was the biggest month
so far several thousand cases of
August
more
than
in
Heineken's
19491
I hope that this belated spurt will
continue through the Fall months so
that 1950, in spite of a slow start,
will close with a good increase in
volume over 1949
We are still getting fine publicity
from various sources while we parti
cipated in the highly successful Chi
cago International Fair held at the
A view of our exhibition at the First International Trade Fair in Chicago. In attend
oncefrom left to
Navy
Pier
from
August 7-l9th.
ght
D. GreeneL. van Munching
Rosenzweig.
P. Connelly and A
Many thousands attendedboth deal
ers and the general public and spread
the name and fame of Heineken' s tor, Dr. B. ter Haar, between planes
ever further. It also showed us
a
VISITORS TO OUR
NEW YORK OFFICES
Recent visitors to our offices were
at the New York Idlewild Airport
number of newly arrived very eager °n his way to South America. He
competitors which will make our task has promised, however, to visit us Mr. J. H. Moltzer, Chairman of the
for a longer stay in the beginning of Board, and Mr. P. Hart-Nibbering,
even more interesting
The Chicago market is continuing October and hope many of you will European Director
of
the
Erven
to do an outstanding job on draught
beer with over 100 active draught
accounts. I should like to pay tribute
to
Mr. Frank Hofmann and his
have the pleasure of meeting him and
hearing his most interesting story of
the
1950.
Heineken s export growth
Lucas Bols Company for which we
are the U. S. sales agents.
in
A
number
of
discussions
were
associates
of
Bohemian Brewing
Company in Chicago and Sam N.
Singer, our special representative,
who are responsible for this outstand
ing jobMy New York team is quite
perturbed because we have not that
many accounts in the Metropolitan
Cordially yours,
area.
held with the Directors of the Bols
Company, the national sales accom
plishments so far this year were re
viewed, and concrete plans laid for
the Fall and holiday promotion on
Bols
liqueurs, brandies
and
gms.
We had, as usual, a
short
Leo van Munching,
Agreements in these meetings will re
sult in a much closer working ar
rangement, greater activities, and pro
motional efforts in the various mar-
visit from Heineken s Export Direc- September, 19 50
President kets of the U. S. A.
FEATURES HEINEKEN
