.v.v
B&JP
FROM THE DESK OF
JAMES P. CONNELLY
SURVEY recently completed by
the New York Journal Ameri
can revealed a situation in the New
York Beer market which was most
heatening to us. The question asked
of these dealers was "What brands
of beer do you stock in twelve (12)
oz. bottles?" Out of a total of fifty
beers listed in this survey, Heineken's
was nineteenth. Bearing in mind that
Heineken s sells in the retail trade at
a price which is roughly three times
that of the local beers, the conclusion
is obvious. Heineken's has achieved
a standing in the trade which has put
it far above even some of the premi
um and local beers.
From January, 1950 to date, the
New York area shows an increase of
roughly 12% over 1949 and this is
in face of the poor business which
retailers have so consistently com
plained of. Our prospects for the bal
ance of the year are bright. Long
Island has shown the greatest in
crease of all this year and their con
tinuance at their present high level
will insure our lead. A survey of ac
counts in Long Island shows a heart
ening increase in distribution over
last year. This, combined with an
awareness of the distributors' men
of the value of table tents, menu
stickers and signs, accounts for the
increased showing.
Our efforts are never in vain
when we leave a distributor's man,
he is thoroughly convinced of the
basic
result
of
distributing
table
tents and signs. Our business is good,
prospects bright and our cooperation
assured to all our distributors who
have contributed to the success of
Heineken's. the world's finest
ager.
WELCOME TO NEW FACES
alute the following
newly
appointed distributors and wel
come them into the fold of our happy
family
JAMES P. KEATING COMPANY
1607-9 E Street
Sacramento, California
JAMES M. McNEARNY
1707 State Street
Schenectady, New York
C. A. KIRELAWICH
212 West Spring Street
out
orner
Frackville, Pennsylvania
Sandwich Spread
SANTA DISTRIBUTING COMPANY
120 Oberlin Avenue
Lorain, Ohio
Heineken
Beer, combined with Roque
fort cheese
Let
the
NASHVILLE BEER COMPANY
428 Second Avenue, S.
Nashville, Tennessee
cheese soften
at
room
temperature. Open beer about fifteen
minutes before
using.
KNOXVILLE BEVERAGE COMPANY
509 East Jackson Avenue
Knoxville 24, Tennessee
with
enough
beer
to
Mix
make
cheese
soft
RED TOP BREWING COMPANY
700 East Ninth Street
Chattanooga 1, Tennessee
spread. Butter slices of bread and
spread mixture on one slice. Spread
the ether slice with catsup topped
with a layer of Bermuda onion and
place together.
THE CANADA DRY BOTTLING CO
109 No. S. Carolina Avenue
Atlantic City, New Jersey
Baked Ham
YALE DISTRIBUTING COMPANY
710 E. Vickery Blvd.
Fort Worth, Texas
IMPERIAL DISTRIBUTING CO
715 So. East Boulevard
Vineland, New Jersey
8 pounds ham, cloves
I tablespoon dry mustard
Z tablespoons vinegar
Z cups Heineken's Beer
cup brown sugar firmly packed
Cover ham with cold water. Bring
slowly to boiling point. Simmer for
JOHN A. SIGNER
So. Pearl Street
Albany, New York
three
hours. Remove
from
water.
Skin. Score fat in diamond shapes,
and stud with cloves. Make paste of
LOUIS KNIFE SON
359 Court Street
North Plymouth, Massachusetts
sugar,
mustard
and
vinegar.
Pour
KNALL BEVERAGES, INC
9604 Kirkwood Avenue
Cleveland, Ohio
over ham. Bake in moderate oven
(350 degrees F.) 1 y2 hours, basting
frequently with beer. Approximately
24 portions.
We participated in the San Francisco National Trade Fair by joining the Netherlands
participationSales of Heineken's in the area have increased substantially recently.
