s wsssf:- s i 1 •\v. v.v MHAW. V.V.'.V V.VV.v. "J w.VV V PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City VOLUME 2, NUMBER Editor: Albert Balink JULY, 1950 o ur Jl arn ami fu HE warm weather has ved in full fury and happy days for beer are here again! Our business has that our jumped accordingly and our office is a busy placeOur representatives are reporting added activities. Many new summer resort outlets have been opened and a number of new distrib utors have been added so family is really growing. You will have noticed our attrac tive ads in the various magazines in addition to the publicity that we have been able to get in a number of publications including NEWS WEEK. This all has special advertis- m s 1 s ...a.... m .a.aalaa.afl a a a a a J a a ml a a ...aaaaa mm a j i t a w n a afaaaaaaaaa>H.. ing value as many thousands The Netherland Club in Rockefeller Center was the scene of a luncheon given to the sales staff of Eddy FisherInc., ProvidenceRhode Islandour wholesaler on the occasion of the completion of a very successful sales contest which included Heineken's Beer. The affair was not only cordial but the special Indonesian dish called 44Rijsttafelwas very much enjoyed by all although the variety of dishes Heineken S success Story, and from comprising this Far Eastern specialty had some of the boys confused. Seated in the people are being reminded of of the the many letters and other compli ments we have reecived, there is no doubt that Heineken s is in the lime light as the leader in its field. How- everwe could not continue to be there very long if it was not for your support and cooperation. We must depend upon that and we know we can. Before long, I hope to be able to meet many of you personally as expect to visit a number of our dis tributors throughout back rowleft to rightLouis CompagnoneRoland PlanteDon MucciaroneLawrence PaleyPresidentLeo van MunchingBen SugarmanSales Manager. In the front rowleft to rightRay Holland, l\ed Garabedian, Myron Gorodetsky, James P. Con- nelly, Ben WeinerMorris Freeman. wholesalers not to let their stock run down too much in order to prevent what happened in a number of in stances lately when the inventory was depleted before new shipments came VISITORS TO OUR NEW YORK OFFICES Recent visitors to our New York offices were Mr. Milton Friedman and his son, Laurie, of Gold Seal Liquors, Inc. in Chi- the U nited in. Although this in itself may be a cago prior to boarding the QUEEN OF good sign, it is a pity indeed as sales may have been lost. Remember the BERMUDA for a vacation in Bermuda. States and I hope I will be given the opportunity to address many of you our personal acquaintance Mr. Johnny Saragusa and Mr. Floward competition in the imported beer field Stafford, Sales Executives of Quality Bever- so that is getting stronger but so are the sales of Heineken s. Let's keep them up. shall be further cemented. That is the way a happy family grows and that is the way we shall continue on the road of success. With the disturbances throughout the world and the great activities of export shipments by Messrs. Heine- ken's from their Export Plant in Rotterdam, we urge every one of our July, 1950 Cordially yours, age Company of Houston, Texas, visited our office at which time we had the oppor tunity to entertain them for luncheon on board the queen of the Holland America Line, the NIEUW AMSTERDAM. Boy, did they get in Dutch! We had a visit from Mr. John Marshall, our Ohio State representative, who was in New York for consultations and Fall plan ning. Leo van Munching, President Mr. Jules Berman, our West Coast repre sentative and contestant for the 1950 bonus prize, was also a recent visitor in New York.

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The Windmill | 1950 | | pagina 1