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PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City
VOLUME 2, NUMBER
Editor: Albert Balink
JULY, 1950
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HE warm weather has
ved
in
full fury and happy days for beer
are here again! Our business
has
that
our
jumped accordingly and our office
is a busy placeOur representatives
are reporting added activities. Many
new summer resort outlets have been
opened and a number of new distrib
utors have been added so
family is really growing.
You will have noticed our attrac
tive ads in the various magazines
in addition to the publicity that we
have been able to get in a number
of publications including NEWS
WEEK. This all has special advertis-
m
s
1
s
...a.... m .a.aalaa.afl
a a a a a J a a ml
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i t
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ing
value
as
many
thousands
The Netherland Club in Rockefeller Center was the scene of a luncheon given
to the sales staff of Eddy FisherInc., ProvidenceRhode Islandour wholesaler
on the occasion of the completion of a very successful sales contest which included
Heineken's Beer. The affair was not only cordial but the special Indonesian dish
called 44Rijsttafelwas very much enjoyed by all although the variety of dishes
Heineken S success Story, and from comprising this Far Eastern specialty had some of the boys confused. Seated in the
people are being reminded
of
of
the
the many letters and other compli
ments we have reecived, there is no
doubt that Heineken s is in the lime
light as the leader in its field. How-
everwe could not continue to be
there very long if it was not for your
support and cooperation. We must
depend upon that and we know we
can.
Before long, I hope to be able to
meet many of you personally as
expect to visit a number of our dis
tributors throughout
back rowleft to rightLouis CompagnoneRoland PlanteDon MucciaroneLawrence
PaleyPresidentLeo van MunchingBen SugarmanSales Manager. In the front
rowleft to rightRay Holland, l\ed Garabedian, Myron Gorodetsky, James P. Con-
nelly, Ben WeinerMorris Freeman.
wholesalers not to let their stock run
down too much in order to prevent
what happened in a number of in
stances lately when the inventory was
depleted before new shipments came
VISITORS TO OUR
NEW YORK OFFICES
Recent visitors to our New York offices
were Mr. Milton Friedman and his son,
Laurie, of Gold Seal Liquors, Inc. in Chi-
the
U nited
in. Although this in itself may be a cago prior to boarding the QUEEN OF
good sign, it is a pity indeed as sales
may have been lost. Remember the
BERMUDA for a vacation in Bermuda.
States and I hope I will be given the
opportunity to address many of you
our personal acquaintance
Mr. Johnny Saragusa and Mr. Floward
competition in the imported beer field Stafford, Sales Executives of Quality Bever-
so
that
is getting stronger but so are the sales
of Heineken s. Let's keep them up.
shall be further cemented. That is
the way a happy family grows and
that is the way we shall continue on
the road of success.
With the disturbances throughout
the world and the great activities of
export shipments by Messrs. Heine-
ken's from their Export Plant in
Rotterdam, we urge every one of our July, 1950
Cordially yours,
age Company of Houston, Texas, visited
our office at which time we had the oppor
tunity to entertain them for luncheon on
board the queen of the Holland America
Line, the NIEUW AMSTERDAM. Boy, did
they get in Dutch!
We had a visit from Mr. John Marshall,
our Ohio State representative, who was in
New York for consultations and Fall plan
ning.
Leo van Munching,
President
Mr. Jules Berman, our West Coast repre
sentative and contestant for the 1950 bonus
prize, was also a recent visitor in New York.