LM.
V.V.
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vice to our company because of his
recommendations.
MONTE LURIE, formerly associ
ated with Jules Berman, has now
been assigned to the Bohemian Dis
tributing Company where Mr. Frank
Vitale and his associates give Monte
plenty to do covering their branches
as
well
as
their
main organization in
Los Angeles. Monte has been on the
Coast for many years. He has an
entree in most every retail outlet. He
displays enthusiasm, vigor and per
sonality in representing our company.
Johnny Goodman, whom
we
have written about before, with his
glorious golf background has been
assigned to exert all his efforts with
organization of Young's
the
sales
Market Company. He is ably guided
m
At the recently held IXew York State Hotelnien's Dinnerthe van Munching Company
by Mr. Vernon O. Underwood, the table had some interesting personalities. Reading clockwise front the center Mr.
General Sales Manager and fatherly
supervised by Mr. George Young, its
President.
Johnny Goodman
has
made
Frank E. Volkl\ew York hotel and restaurant ownerMajor S. W. AddisonWhit-
bread Co. Ltd., Mr. L. van Munching, Mr. L. Schnitzer, New York Heineken dis
tributor, Mr. R. D. Hirschboeck, Rlatz Brewing Co., Mr. J. P. Connelly, Capt. P.
Lustbader, Blatz Brewing Co., Mr. D. H. Sutherland, Blatz Brewing Co., Mr. E. W.
Ruhl.
friends
with
everybody
in
the
and
Young's Market organization
the boys are really fighting to spend
a day or so with Johnny in the field.
The result has been many new ac
counts opened up, many better and
bigger placements made, with many
more to come. You would be sur
prised how often a Heineken deal is
being closed on the golf course on a
Saturday or Sunday!!!
Dick McHan, who works North
ern California, formerly was a region-
manager for Schenley Distillers.
He has had a very fine background
in merchandising working for Kraft
Cheese Co. He was a combat pilot in
the R.A.F. and saw a great deal of
action in England and Malta. His
charming wife, Terry, whom he met
in England is well acquainted \Yith
Whitbreads
Mackesons.
With our large national advertis
ing to assist this team, we are sure
that their bid is a serious one for the
grand bonus prize for the
increase in
1950
over
1949
largest
sales.
We know that several of the other
teams are watching them carefully
not to find themselves out-distanced
by our West Coast boys. Keep on
going!
Manager of Joseph H. Reinfeld
id issued the following message
MrNat Wurgaft
Newark, New Je
all his 70 salesmen
THE WORLD S FINEST LAGER
rT1HREE hundred years of brewing skill have produced in
Heineken's the world s finest imported beer.
Now this world-famous product is also being backed by
real national advertising support, with ads in "The New
Yorker," "House Garden," "Gourmet," "Esquire," "Time,"
You must admit the above is a most impressive array o
finest magazine coverage, especially for an item like Heine
The world's finest product, however, plus a powerful
advertising campaign cannot do the job alone, any more than
you can sell a product unless it is of high quality and is well
advertised.
This program must have your support to complete the
job. You must place and sell Heineken's Beer so that the desire
and appeal created by the advertising campaign can be fulfilled
when the consumer calls for Heineken's.
There is no better time than now to go to work on
Heineken's Beer.
BE SURE TO MENTION IT IN EVERY STOP!
o Mr. Wurgaft for bringing
attention of his salesmen.
thanks
message on
Heineken's
