mmm- v-v-v«w-:«v v.v. v. v. ■••••■•■•••I X&SX «888 SSKSS&S: •v.y y.:.v nri WX-vX-vvX- vXvX'X n .y.y. .y.y.*. ViV.V.V.%y.!.V.W.%W.W.%NK »_"X WPQOQWMw S WtVy.'.'. ICO VXV.V.V.W.;.v<.w. v. rm Cl_M.».Ö.O.' ww.w a m Kmw .'.V.V r rVViim Inri i i i mm t r^f( ii tlftlftff*!***4'1*1*' I J I I mam At the Van Munching booth at the recently held National Hotel Exposition in New York Ann Van Munching explains to her father that you do not drink HEINEKEN'S BEER out of a wooden shoe! FROM THE DESK OF CONNELLY "Whereupon the soothsayer made NETHERLAND BEER EXPORTS UP answer: "He of whom you speak is In 1948 domestic sales of beer A SALESMAN'S LAMENT "And in these days, behold there came through the gates of the city one hustler. He ariseth very early in amounted to 75 million guilders the morning and goeth forth full of ($28,500,000) while pep. does He he compiaineth exports of not. neither beer had a value of about 22 million knock. He is arrayed m guilders or $8,000,000. On this a salesman from afar off, and it came purple and fine linen while ye go basis, beer exports from the Nether- to pass, as the day went by, he sold forth with faces unshaven and pants lands total over 22% of the total plenty. And in that city were they that were the order takers, and they that spent their days in adding to the alibi sheets. Mightily were they as tonished. They said one to the other 'By what good reason doth he get away with it?' And it came to pass not pressed.' "While we gather here and say is a one to the other, 'Verily! This terrible day to work,' he is already abroad. And when the eleventh hour cometh, this man needeth no alibis. production of 506 million gallons. In the first half of 1949, however, the Netherland brewers exported as much as 24% of their total beer out put. These figures show that during this period, the Netherlands were the "He taketh with him two angles, largest beer exporting country in that many were gathered in the back 'inspiration and 'perspiration' worketh vigorously. Verily, and Europe with the Heineken s organ- office and a soothsayer came among say ization taking a leading part. At them. And he was one wise guy unto you, 'Go ye and do likewise.' present, Dutch beer has regained its en- And they spoke and questioned him Verily, I say unto you, "Ye that do prewar quality and. therefore, saying'How it it that this stranger not observeth the light, ye may be joys an excellent reputation all over accomplished the impossible?" tosseth out on thine ear. the world.

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1950 | | pagina 4