SALES MEETING
Continued from previous page)
Colorful
Trade
Personalities
clubs and other exclusive places of
OUR OWN
entertainment.
JOHNNY GOODMAN
was resolved that in a number
of instances our wholesalers partici
pate in the cost of the promotion
and other sales activities. Full coop
eration of all our distributors will
be sought in partaking in the various
promotional activities which
proven to be so successful.
EINEKEN'S Beer and Johnnv
Goodman. There's a new brew
for you, and it took more than a
couple of hops to get them together
at that. Heineken's from Holland via
have
There were talks by Ted Deglin,
the congenial advertising and public
ity manager, jovial Major Addison
and
his
happy
family
of
Whit-
bread's
Ale
and
Makeson's Stout
Van Munching Co., and Johnny
out of Omaha via Pebble Beach, and
there hangs a story. Heineken's and
Johnny have both arrived on the lo
cal scene, and as a team will be hard
to tie on any course hereabouts. John
can handle the first 18 holes and the
Dutchman will take care of the 19th.
Ask Johnny about Heineken's
and his specialty force, and finally, and he 11 give you the details faster
a meeting, luncheon and visit at the than you can say Skeedam Skeedyck,
Bols Distillery in Englewood, New but ask him about his record on the
Jersey to discuss in general the func- links and you can count to a hun-
JOHNNY GOODMAN
He rocked the golfing world
tion which our company was under-
dred
in Dutch before you get an
taking
and
to
acquaint everyone
answer from this modest, unassum-
HIS CLUBS DO THE TALKING
with the finer points of the distilling, ing gentleman of the fairways. You
manufacturing and drinking of these
products.
have to interrogate his friends to
the story. Here it is.
get
OHNNY made it 8 years later at
Portland
by
defeating
the
field
The evenings were set aside for
good entertaining including a hold
up show on Times Square, so as not
In
there to become National Amateur
1929 when the great Bobby Champion in 1937. Meanwhile he
to
disappoint
our
Chicago gang
while naturally, our vaudevillian,
Harry Sanger, gave a true example
of his art and the fruits of his ability
to a new verse. A hectic but most
constructive and pleasant meeting it
was and we are already looking for
ward to our next annual meeting
Jones was the Goliath of Golf Kings
of the Amateurs, and a scourge to
the professionals, young Goodman,
then a stripling, arrived on the scene
of the National Amateur Champion-
had
conquered amateurs
and
pros
alike to win, the National Open in
Chicago in 1933. He became cham
pion of Mexico in 1939 and 1940.
He won the Trans-Mississippi in '27,
ship at Pebble Beach. Straight from '31, and '36. He was a member of
sometime
m
1951. Who knows,
ft
some year it may lead to a different
location! Since then, we have been
rightfully criticized
for
having
omitted to take a picture showing
this meeting of our happy Heineken
family.
OUR OWN LIMERICK
Omaha unsung, unheralded and un
known, he was given less chance in
this one than was David who many
years ago as a long, long shot upset
all the dope and scored a K.O. with
his slingshot. Well, history repeated
for Johnny at Pebble Beach. This
time with a bag full of clubs. He
beat the "Great Jones" in an 18 hole
match and the news rocked the golf
ing world. Who was this upstart
who upset the applecart, turned the
tournament upside down and inside
out? How dared he even tiff with the
Emperor? But there it was
the Walker (not Hiramnot John
ny) cup team in *34, '36, and '38.
Johnny
has
been in some big
towns and heard some big talk but
his clubs do all the talking for
No longer is he the stripling.
him.
saw
him the other day coming into the
18th hole where a good chip and
short putt gave him his four. He's
a stylish stout now, even as you and
but Stout
comes
from
Ireland
a
There was once a sad Cinderella
fait
accompli and Jones was eliminated.
Anti-climatically, Goodman lost
Heineken's from Holland, and John
ny from Omaha. Good luck to you,
John. You're a great figure in golf
and you've got a great figure for the
beer business.
She couldnt get hitched to a fella a subsequent match and was elimin-
She switched to Heineken s Beer
And is note
of good
cheer
ated also. No one seems to remember
who won that one but everyone re-
Got her man with a hot Tarantella
members
that
Goodman defeated
Jones. That remained the sensational
A. B. fact about the '29 Amateurs.
l
JUS
