PUBLISHED BY VAN MUNCHING Cr CO., INC. 614 West 49th Street, New York City m i t H i i 11 l 4 •%w.v v.v, >_.v.v VOLUME 1, NUMBER Editor: Albert Balink NOVEMBER, 1949 o a r JJ, am ami fu: AVING safely returned from a most enjoyable and interesting visit to the Heineken s organization in Holland with a short trip to the Whitbread's Brewery in London can say that I am very glad to be back at my desk to take up my interesting and pleasant task of making the prod ucts which we proudly represent big ger and larger sellers than heretofore. Among other things, I took the opportunity on this visit to discuss with our friends abroad the future planning and budgets which would insure greater volume for the coming year. I am glad to say that these dis cussions resulted in further substan tial appropriations for advertising, promotion, etc. for the year 19 50. will please everyone to know how much our sales are being appreciated, not only by the Heineken officials but by the Government of The Nether lands as well. As an illustration, I was told of a very important meeting ■m* FROM THE SALES CORNER tatives T^HROUGHOUT this country Van A Munching Co. has its represen- at work, presenting them selves and their sales talks at distribu tors' meetings, working with sales men and talking to customers carry ing the gospel of quality to all. Time was when Heineken's Hol land Beer was approached from the angle of price, a barrier some salesmen considered insurmountable. Today, the effect of the superb quality of Heineken's Beer on the trade has re sulted in some of the most unusual sales. gives us a nice warm feeling to hear about accounts located in the area of New York City around products will also become leaders in their Reid of imported English malt beverages in the United States. Delancy Street on the Lower East Side that purchase Heineken's in quantities of from 25 to 50 cases at one time. The point we intend is quite clear, i.e., the public in all in- With these outstanding products, cannot see how we can fail in our come brackets appreciates quality. efforts but we need the support of every one of you who read this letter. To salesmen of our distributors throughout the United States, we With the E.G.A. Marshall Plan offi- We know that in order to succeedshould like to point out that the cials at which several hundred out- we need your friendship and your ef- Heineken customer may be found in standing Holland industrialists were forts. In return, I assure you that we some rather strange places incompat- being told of the opportunities in shall not only appreciate these efforts ible with the price of the item but America for their exports. Heineken's hut will do all in our power to re- stiH appreciative of the great qualities was cited by the American official as the outstanding example as to what Netherland export Rrms could ac complish if they knew how. It fur ther pleased me to hear that for the year 1949, the Heineken Breweries ere the largest export brewer in con- ward you for same. We indeed have much to be thank ful for and wish the best of every thing for you and your family. that keep Heineken's Beer the leader. People have described Heineken's as smooth, non-gassy, that doesn't give me a head, Cordially yours, tmental Europe has happened the Rrst time this N London, I had the pleasure of making the acquaintance of the executives of the Whitbread brewing organization and I must say that this is indeed an impressive brewery. We Leo van Munching, the beer "that doesn't fill me up" but the descrip tion we like best is that of the man in Harlem (yes, we sell Heineken's there too) who crowed "it goes down like velvet but comes up like whis key." How true! The pride that goes with selling a fine product makes Heineken's a much sought after item by distribu tors and oulets and our thanks to the distributors and their salesmen who feel sure that years to come their October 28, 1949 President keep it in such a desirable position.

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The Windmill | 1949 | | pagina 1