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HEIN EKEN MATS AVAIL A
LE
1
Heineken
ftf SP
Va
We have mats available of the Heineken table
the windmill (above
and
the bottl
telephon
(right). We have these mats in various sizes and they can be used in
directories, trade announcements and retail advertisements. Please ask us
for requirements.
Frothy Facts Dug Up by Brewers Show
Suds Were Carted on Mayflower
WELSH RAREBIT
Have ready 1 pound American or
Canadian Cheddar cheese cut into
small pieces. Melt 1 tablespoon but
ter in the top pan of the chafing dish
over hot water. Add the cheese and.
as it melts, gradually add 1 cap ale
or beer, stirring constantly with a
wooden spoon. Season with y2 tea
spoon each paprika and dry mustard.
Stir the mixture constantly until the
cheese is melted and pour the rarebit
over 6 large pieces of freshly made
toast placed in individual heated
dishes. Serve immediately.
BEER SPICE CAKE
Cream together y2 cup butter and
1 cup brown sugar until light and
fluffy. Stir in 1 lightly beaten egg.
Sift together 1 x/2 cups flour, 1 tea
spoon baking powder, J4 teaspoon
soda, J/4 teaspoon salt, 1 teaspoon
ground cloves, 1 teaspoon ground
cinnamon and 1 teaspoon allspice.
Sift the dry ingredients over 1 cup
chopped nut meats and 1 cup chop
ped dates and add this mixture to the
butter-sugar-egg mixture alternately
with 1 cap beer. Bake in greased loaf
pan in a 375° oven for 30 minutes
or in muffin tins for 20 minutes. Ice
with mocha icing.
WAFFLES
In a mixing bowl combine 1 cup
buttermilk, y2 cup sweet milk, l/2
cap beer, cup olive oil and the
beaten yolks of 2 eggs. Sift together
2/i cups sifted flour, \y2 teaspoons
salt, 1 x/2 tablespoons sugar and
teaspoon ground nutmeg and add
them to the liquid mixture, mixing
only enough to blend the ingredients.
Fold in the stiffly beaten whites of 2
eggs. Pour the batter (about 4 table
spoons) into a heated waffle iron and
cook until delicately brown.
(For additional recipes of dishes prepared
with beer, ale or stout watch the next issue
of The Windmill. Let your wife try out one
of these dishes. It is a pity that the Editor
nor his wife are drinking much. They are
nursed on coca cola and the strongest they
ever take is a malted milk. In fairness it
must be said that these lines were written
while the Editor was not looking.)
GUESS what Noah took into his Ark
besides peoplesomething that also rode
in the Mayflower and solaced the pilgrims?
Beer! Yes, sir, and beer aiso went to the
South Pole with Rear Adm. Richard E.
Byrd on his Antarctic Expedition in 1939.
These and other little known facts about
beer have been compiled by the United States
Brewers Foundation.
Here are a few facts uncovered by the in
dustry's researchers:
A Mesopotamian seal, baked in pottery
and showing two workers at a brewery vat,
proves beer was known 6,200 years ago.
When Christopher Columbus came to Cen
tral America in 1502, he found beer had
traveled here before him. The Indians were
escaping from the heat with "a sort of wine
made of maize (corn)resembling English
beer."
John Alden, who wooed and won Priscilla
Mullen, got passenger space on the Mayflower
because he was a cooper and could repair the
beer barrels aboard.
In Nieuw Amsterdam (New York), settled
by the Dutch, the brewing of beer flourished
greatly. The Dutch settlers were familiar with
its preparation as they were used to fine beer
from their life in Holland. The first brewery
in America was built in Nieuw Amsterdam
by Adrian Block. Under its roof the first
white child was born. This child was destin
ed to become a famous brewer in what now
is Wall Street and a prominent figure in the
life of the colony.
Soldiers in the American Revolution drew
a quart of beer each in their daily ration.
George Washington himself drank beer.
How did Joseph Priestley evolve his the
ory on the life-giving qualities of oxygen?
By studying bubbles rising to the surface of a
beer vat.
In 1810, the first year for which produc
tion figures are available, the American popu
lation of 7,239,881 drank 1 82,690 barrels
of beer and ale, or 0.78 gallons per capita.
In 1948 the population had risen to 146,-
144,000, the consumption to 86.992,795
barrels, or a per capita record of 18.5 gal
lons. The industry now figures it employs
80,000 persons, buys $300,000,000 in farm
products each year, pays out almost as much
in salaries and some $900,000,000 in taxes.
