:W .v.v VAV PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City VOLUME 1, NUMBER 3 Editor, Albert Balink JULY, 1949 Do l it e am J4. einenen ami HERE has been a delay in the preparation this issue THE WINDMILL because our editorMr. Albert Balinkmade a trip to Holland. He returned only a few days ago. Dur ing his stay in the Low Countries he spent considerable time with the officials the management the Heineken s Breweries and has prepared his obser vations the first of which you find in this issue. Now that he is back, we expect to go to press regularly so that you will be kept posted on what is go ng on in this country with good old HEINEKEN'S. It will interest everyone to know that 23% we are over so far this year, ahead of last year in sales. A great part that goes to our Mid-Western Divi- Al Rosen- LEO VAN MUNCHING OPEN FOR SUGGESTIONS sion under the guidance o zweig and the City of Chicago where Gold Seal Liquors are doing a most We expect good results from our new wonderful job. They have taken over distributor in the New England States, the distribution since the first the Handy Beer Wine Company under year and it has really been a great per- the aggressive leadership of Mr. Samuel formance, both in bottles and also on R. Berkman. They are co-distributors draft. with Pierce Company in Boston Next on the list, we should like to who cover the distribution through sub- refer to the fine work done by the boys distributors throughout the rest of who Dublin Distributors in New York Maine, New Hampshire and Vermont. We are still open for suggestions and are continuing to open new ac counts left and right and increasing recommendations, both to improve the WELCOME TO NEW FACES We salute the following newly ap pointed distributors and welcome them into the fold of our family: Mr. Andrew J. Swecllund ALEXANDRIA DISTRIBUTING CO 180 Townsend Street San Francisco, California GARBARINO, ARIGHI, MARRACCi CO. 239 S. E. Madison Portland 14, Oregon Mr. Samuel R. Berkman HANDY BEER WINE CO 1203 Tremont Street Boston 20, Massachusetts Mr. M. G. Kirsch INDEPENDENT LIQUOR DEALERS 125 Beech Street Shreveport, Louisiana RACINE BEVERAGE COMPANY Racine, Wisconsin Mr. Murray Rothenberg SOUTH BERGEN DISTRIBUTING CORP. 27 New Jersey Highway #2 East Rutherford, New Jersey Mr. Joseph Borgese STAR KIST BOTTLING COMPANY 420 Nineteenth Street Niagara Falls, New York MATS ARE AVAILABLE We have available mats of the HEIN- their volume every month. sales f Heineken s and also to add in- EKEN bottle, reproduction of the table Biggest laugh of the day— -as it ap peared in the NEW YORK POST HOME NEWS on June 9th: IT HAPPENED LAST NIGHT By Earl Wilson ter est to THE WINDMILL. Cordially yours, L. van Munching, President P.S. We are a very busy group in New York these days now that we have been appointed as the exclusive Blatz dis- TODAY'S BEST LAUGH: An Ameri- tributors for the City and that at a time can visiting Rotterdam wanted some of when all local brewers were on a pro- the famous Dutch beer, HEINEKEN'S, longed strike. This appointment is in- tent and the windmill shown here, in but a Holland bartender said, "Listen, deed a compliment to both brands. It various sizes, for use in telephone direc- that's a good local beer, but how about will, however, in no way change but tories, trade announcements and retail a real good imported beer we just got should stimulate our Heineken activities advertisements. Please ask us for your in BLATZ?" through a larger organization. requirements.

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1949 | | pagina 1