•«■wssss xvxxx r.sv.v.v.!»y»%y v.v.v.v.'.y.' -.v.; •Mv.'.M.v.nw .v.v.* i •••••••a. V. V.\ V a V. V. V. \V.\ V. V. V •.\V.V.V.V.V.\V.V v.y.v.w.vay.'.v o .\V.N* V, .•••a*. .VrfV.Va ,'.W. •X:' WaV/a .•.•.♦.•.•.•a*:-. »v/..y.y. .VaV.V.V.V.W. AW v.v.y. v.y.'i •V.\ WtVtV.V .•.'.•.V.V.VAVaN .v •av.vX. PJil of tl e Won UDMUNID HE minute you see Edmund W. Ruhl you k n o w that there is nothing spurious about him. He is not given to extremes. He is a kindly man giving out once in a while with a sincere smile, but the overall im pression he made on me was that his solidity and integrity are his most pronounced characteristics. His en thusiasm for his job springs from these sources and it is therefore more lasting than that of many another good man. Nothing less would make Ed as qualified as he is to be van Munching and Company's Eastern presentative. For as any con noisseur or man about town knows, enthusiasm for such good things as Heinekens cannot be a veneer, must come from deep-seated convic tion. Ed has just that. He inherited his sharp, discrimina tory eye from his father, who not only was a law specialist but in addition was attached to the United States Custom House in Manhattan. Naturally Ed did not get away with anything in his youth. Born in Dema- rest, in Northern New Jersey, he spent most of his days there. Sportsman like aggressiveness which goes with good business was picked up by Ed during the days that he was a basket ball and hockey player. He even played semi-pro basketball and ice hockey in New Jersey and New York. He played center on the basketball team and because he was a six-footer which in the days before the giants entered the game was quite tall, managed to do well at scoring. His specialty was a quick scoop from a difficult angle almost in center field. "I was lucky with it time and again," he says modestly. FTER finishing high tor. When you have Vitamin D in milk your children won't have rickets w HUIHIIL any more. was a foregone conclusion that Hoffman and Ballantine would put a man of Ed's sound reputation in food lines in charge of sales promo- equally obvious was •.•.«•..«••a. ••a a a. a aaaaa. •.•..•.......•••a... ••a. a aaaaaaaaaaaaaaaa.aaa «•.••..••.••••«•••••a •••••a. a a a a a a a a aaaaaaaaa a a a a a a a a a a a a a aaaaaaaaaaaaaaaaaaa a a a a aaaaaaaaaaaaaaa.aaa aaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaa a a a a a a a a a tion of beer. that the best of them, Heinekens would sooner or later get him. Ed'« Co a a a a a a a a i a a a a i a. aaaaaaaaaaaaaaaaaaaaa.aaaaaaaa a a aaaaaaaaa. aaaaaaaa a a a a a a a a a _B a a a a a a a a a a a a a a a a a a a. a.a. a. aaaaa. aaaaaaaaaa*. a a*, aaaaa aaaaaaaaaaaaaaaaaaaaaaaaaa. a a. aaaaaaaaaaaaaaaaaaa. a a a a a aaaaaaaaaaaaaaaa a a a a a a a a a a_a a a a a a a a a a a a a a a a a a a aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aa.aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.aaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa a a aaaaaaaaaaaaaaa i a a a a a a a a aaaaaaaaaaaaaaaaaaaaaa a a a a a a aaaaaaaaaa a.a a a aaaaaa. aaaaaaaaa. aaaaaaaaaaaaaasaaaaaaaaaaaaaaaaaa a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a aaaaaaaa a a**., a a*.. a aa. aaaaaaaaaaaaaaaaaaaaaaaaaa.* a a aaaaaaaaaaaa aaaaa laaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa a a a a a a a a a a a a a a a a a aaaaaaaaaaaaaaa. aa.aaaaa. aaaaaaa a a aaaaaaaaaaaaaaa. a... a.*.*.. .a* ..a. «a* a a a a a a a a a a a a a a a a a a aaaaaaa a a a a a a a~a_%a_B_a a a a a a.a a a. laaaaaaaaaaaaaaaaaaaaaa.aaaaaaaa all aaaaa a.a a a a a a.a a a a aaaaaaaaaa aaaaa. aaaaaaaaaaaaaaa 11 aaaaaaaaaaaaaaaa laaaaaaaaaaaaaaaaa. a. aaaaaaaaaa. a BB a a a aaaaaaaaaaaaa a B ~m a a a aaaaa a a a a a aaaaaaaaa... aaaaaaaaaaaaaaaa.. .aavaaaaaaaaaaaaaaaa aa.a aaaaaaa. .aaaaaaa. a a a a a a a a a.a a a a a a a a aaaaaaaaaa aa_ aa a a a a a.a aaaaaaaaaaaaaaaa a a a.a a a a a a a a a a a a.a a a. »aa. aaaaaaaaa. a. aaaaaa.a.aaa.aaaaaaaaaaBaaaa. aaaaa .aaaaaaaaaaaaaaaaaaa... aaaaaaaa. a a a a a a a a a aaaaaaaaa a a a a a a a territory for Van Munching includes New Jersey, Pennsylvania, Delaware, Maryland, Washington, D. C. and points south down to North Carolina. a a a a ■•-•.a a a a .a aaaaa .aaaaaaaa. aaaaa aaaaa .•.•.•.•.•.•.•.•.•.•.•.•.•.•.•.•.•.•.•.•.•.•a*. aa. aaaaaaaaa. a aaaaaaa a a a a a a a a a a a a a.a... .a. aaaaa. a.a... a. aaa.aa.a.a.aa. aaaaaaa aaaaa*. ...a** a* i a a a.a aaaaaaa.. a a.a a a a a.a a aaaaaaaaaaaaaaaa aaaaa a a a "a*a"a"a"a"a"a"a*a"a"a ..aaaaaaaa ....a. a. aaaaaaa*. aa. a. aaaaaaa aaaaa. aaaaa .aaaaaaaa** a..***.**** a a a a a a a a a a a a aaaaaaaa.aaaaaaaaaa a a a. aaaaaaaaaaaaaaaaaaa aaaaa. a.a. a. aaaaa aaaaaaaaaa. aaaaa. aaaaaaaaaaaaaaaaaaa. a aaaaaaa. aaaaa aaaaaaaaaaaaaaaaaaa. aaaaaaaa. aaaaaaa. a. a aaaaaaava****. aaaaaaaaa* aaaaa*. aaaaa. aaaaat**<*ta««*tl aaaa.a...aaaaa«. aaaaa. aaaaaaaaa.. aaaaaaaaaaaaaaaaaaaaaa aa.a. a aaaaaaa aaaaa. aaaaa. aaaaaaaaaaaaa. aaaaaaaa...... a. aaaaaaa aaaaaaaaaaaaaaaa.. aaaaaaaaaaaa* a aaaaa. a a.a. .••aaaaaaaa. aaaaaaa a»*a. a. aaa.a.aaaaaa..*. aaaaaaaa a a aaaaaaaaaaaaa. aaaaaaaaaaaaaaa******. aaaaaaaa aaaaaaaaaa*... a a*, aaaaaaaaaa. aaaaaaa. a*. •••••••••••a*. a a..*...**.***.*., a. a a aaaaaaaa. ..a. ...a. a*, .aaaaaaaaaaaaaaaa a a a ...a.. a.a a a a a a.*.* a a.*.* aa. aaaaaaaaa. a a.aaaa. aaaaaaaaa. a.*.***.*.**.*......***....*........*..* a a aaaaa a.a a a a.a a a a a a a a.a.a.a aa.a a.a s a a a.a a a a a a *..........a**.. a a aaaaa. aaaaa a., a. a**... ...aaaaa*. aaaaaaaaa*. a a. a*. a a*, a a a.*... a a a a a a* a a.#.* a.a a.a a aaaaa*. a a*, a***, a.*.***, a a*, .a*, a*, a.*** aa.a ....•a.a.aaa •••••a a.a. a a*. a a.a.a a a.a a a a.a a a a a a a a aaaaaaaaaaaaa. ••••aaaaaaaa* •••••••a a a a a a a a aaaaaaaaaa •_a_a_a.a_a_aa.ai a a a a .••...••••••..a. •.•.•.•.'.•.•.•.•.•.•.•.•.•.•.•a' ..••••aaaaaaaaaa. ••a. .aaaaaaaaaaaaaaa a. aa.... aa.a a aaaaa aaaaa. ...a.a.a aaaaaaa. a a a a a ...a. a a a a a a a a a a •-• a.a.B.a.a.a a.*.a •••••.•••.....•...••••a. a aaaaa aaaaaaaaaa a a .aaaaaaaaaaaaaaaaaaa a.a a a. aaaaa. •••a. aaaaa •.•.•.•.•.••••a* a a a a a a a.a.a aa.a a a.a •••••••a a.a a a a a a a t a a a a a a a.a a a a a a a •••aaaaaaaa .'.•.•.•.•.•.•.•a at t a 0 0 9 9 I a IX mmm iiiii mmm mm mm t f f I v. a I EOPLE who see Ed set out on one of his many trips to visit distributors m this territory are under the impression that he is pre paring for a trip to the moon. is equipp for He any eventuality, as a quick glance at his indicate: blankets may pillows, a well stocked medicine chest, wind cush- screwdrivers and other protec- probably knows ions tive devices He what he doing, for he goes heavily for beer conventions Ed is quite a gourmet. Fishing is his favorite sport today. Whether Edmund W. Ruhl From Vitamin D to Beer he caught anything more formidable than a guppy, modesty forbids him to disclose, but we'll lay a bet any gineer. Uncle Sam's finger pointed time that his tenacity and patience at him from the well-known posters, have made him a pretty good angler, however, and Ed served his country As one would expect of a man of s substance, he has a wife and instead in World War I. The techni- Ed and cal and scientific aspirations of the four childrenthree daughters Ruhl family were consequently de- one son. He also has, despite his youthful appearance, two grandsons ferred entire generation until mem Ed's son was graduated from Stevens and three granddaughters. A Institute of Technology, where he her of the Dutch Reformed Church had taken up general engineering. Ed life is egulated and well-bal Ed has some interesting stories to anced. At one time he kept a pain tell about the time that he was with fully accurate record of his car the Hanovia Chemical and Manu- travels. When he reached the 1,250,- facturing Company in Newark. They 000-mile mark he gave it up. as were experimenting more than two Heinekens required his exclusive at- decades ago with the first ultra- tention. Pressed for a statement he violet light installations, upon which gave us a parting remark which is the world then looked with con- a pocket profile of this likeable siderable more awe than today. De- man: "You know," he said, "I often spite his identification with stronger wondered what outstanding thing school, potions nowadays, Ed is mighty ever did in my life. I honestly can greatly impressed by the wiz- proud of having collaborated on put- not think of anything except raising ardry of a fellow Jerseyite, a man by ting the D in homogenized milk: a family and liking my business." the name of Thomas Alva Edison, "If you buy Vitamin D milk today, That was the best compliment Ed Ed thought it would be a good bet it has been irradiated by ultra violet unwittingly paid himself. to become an electro-technical en- rays and I sold the very first irradia- The Editor

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The Windmill | 1949 | | pagina 3