m&vmm M a Is y.lXtï - .•.•.sv.y.' Ovw.'.v.v.v v.vWX i.0-v UWv 1 KW <>.X^X9>:vva ..TvwwtfS Kv oc. /a'Avw V.-.V.W.V.VA- v W VM oVl ooc/> Of, PUBLISHED BY VAN MUNCHING CO., INC. 614 West 49th Street, New York City VOLUME NUMBER 2 Editor, Albert Balink APRIL, 1949 o ur jj. i'ii ami HE reaction to our first issue THE WINDMILL was in deed gratifying. We have received a number of messages of congratula tions and best wishes for our new publication. T hroughout my trip in the Southern Region last month found that THE WINDMILL had hit a soft spot in many our families' hearts. Credit should go to our EditorMr. Albert Balinkwho prepared the first issue and did so well with the material we supplied him. He is also responsible for the fact that, you learned a little more about me. I was quite interested in learning more about myself! As we go along1 hope to meet each and every one of you personally and then 'ou can judge for yourself whether or not the Editor was guilty of flattery. Since we have not as yet received any criticismsplease do not let us down that way. The same goes for further suggestions that you may feel not only will add to THE WINDMILL but anything pertaining to the sale and distribution of our products. have been avpointed the sole US. importers for another old WELCOME TO NEW FACES We salute the following newly appointed j. a i mm r. r. ...O-'X. M .•.■•....•..v......... i.ti....ai.tiifii l!( a mm I..*.... O I AN A i »i i i i - i r r r f i - 4. r* l yj I.' HnHnrBnfln rr r f m A A f M M m m m m m a AIL H I. W I. M M M HV WW... - - AM WJDBJAM t 1, V V A i v.'.yAV.>'.>V.V. i, a O» f. Group of the four Manag Directors and the rman of the Board, Dr. H. P. Heineken, of the Heineken Breweries at a formal reception in 1948 (celebrating the rm M Honig, Dr. H. P. Heineken, Dr. D. U. Stikker (recently resigned to become Netherlands Foreign Minister), Dr. J. A. Emmens. established and renowned brewer Z/zzs time from Great Britain House of Whitbread'sbrewers since BOCK BEER RETURNS AGAIN FTER years of scarcity, we hear all around that bock beer will again make its appearance through- our happy family will prove to be a 0ut the land at the beginning of happy one. Not only are their prod- March. This, no doubt, will bring great satisfaction to many gourmets 1742. We believe that this addition to ucts Whitbread's Pale Ale and Macveson s Milk Stoutoutstanding and will revive a brewing practice in their own \classbut they are backed by a very substantial organi- that is well over 700 years old. There has been a great deal of zation which has given us ample controversy over the origin of bock tools to work with in the form a beer. In Europe there seems to be a distributors and welcome them into the fold generous advertising and promotion general belief that the glory or credit appropriation. We hope that you will should go to a small village in Ham- of our family: Mr. A. L. Mouton, A B DISTRIB UTORS, Cottage Benton Sts., Hot Springs, Arkansas. Mr. John J. Boland, 630 Seventh Avenue, North Troy, New York. Mr. Charles E. Bonardi, BONARDI DIS TRIBUTING CO., INC., 93 Grafton Street, be able to offer it to your trade be- burg, Germany, the Village of Ein- cause of the advantagesboth in pres- beck where, around 1245 the brewers tige and monetary value involved. Worcester Massachusetts. ALFRED J. FARONE, INC., 63 Putnam Street, Saratoga Springs, New York. Mr. James G. Ayers, dba MAUMEE VALLEY DISTRIBUTING CO., 2249 Bake- well Street, Toledo, Ohio. ALL AMERICAN DISTRIBUTING CO. 15 E. Buchanan Street, Phoenix, Arizona. SIMON LEVI COMPANY, LTD., 122 Helena Avenue, Santa Barbara, California. We are working out certain plans for sales contests which will mean dollars in your pocketsso watch for the next issue! Cordially yours L. van Munching, of that vicinity decided to get to gether to brew an unusual, superior beer to be ready at the early signs of Spring. The finest of the barleys from the last harvest were put aside to be used for the malt, the best available hops were selected and the mixture was brewed with devoted skill and put away in their lager President caves. In early March when birds

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The Windmill | 1949 | | pagina 1