nlanniTifr r^yrmncorl fnr* TTni n nt P»n Q in tc REGISTERED OFFICE: AMSTERDAM M M. Owma AtrfHorlatd to ©I tfc* ol ol tha Natfcarlaod* AMSTERDAM: POSTBOX 28 TEL. 39933 ROTTERDAM: POSTBOX 433-TEL. 27140 TELEGRAMS AND CABLES: HEINFKENS3IER Your M C4 Royal Coats ol Ar nd ol H.R H. tha Prl rom e «2V o J. P. Connelly Our Sales Manager A HEINEKEN "Old Timer" have been asked to contribute a few words in dedicating the first issue of "The Windmill". It's difficult to realize that it was way back in 1935 when I first heard of Heineken's Beer and met the "Boss" who was introducing it in the U. S. for the first time. A natural skept and a Scotsman by birth added to my astonishment at first learning of the extensive National rr the U. S. Certainly no one was more impressed than I when I was first introduced to Heineken and made the test by taste have long since ceased to be surprised at the praise that has been heaped upon the qual ity of this Tiffany of Beers by con noisseurs of the beer drinking art. Hardly a day passed when we didn't receive a distinguished guest into the Happy Heineken Family. I take this opportunity through the medium of the "Windmill" to say a cheery Hello to all distributors and salesmen, to pass on best wishes to both m the continued success of Heineken's Beer and to express the "Windmill" closer bonds of under standing may be cemented between those with whom we are presently doing business and our organization. n the next issue of The Windmill, announcement will be made of an important addition to our Happy Heineken's organization. Watch for it! WINNER TAKE ALL anyone wants further informa tion on the running certain HEINEKEN'S BIERBROUWERIJ MAATSCHAPPIJ N.V. w yy, 2*5 A 153/48. urepi,m:Amsterdam, 15th December, 1948 TO OUR HAPPY HEINEKEN FAMILY IN AMERICA: I should like to take this opportunity to send greetings from the management of the Heineken' Bierbrouwerij Mij., N.V. to the readers of the first issue of "THE WINDMILL" published by our General U. S. Importers, Van Munching Co., Inc We are most appreciative of the efforts of our distributors and their salesmen (in the United States) and we look forward to a further increase of export shipments to your country. We wish you continued success and remain HEINEKEN'S BIERBROUWERIJ jv CHAPPIJ N.V. Export Manager. rom HARRY SANGER, our Southern District Manager bless youonly one building is men tioned in the entire story. One build ing does stand out in all its laughing gaietyYou guessed it, Cousin The Heineken's Brewery. Dear Cousin: It is our intention to Will be writing you again, cousin, write you from time to time and let Meanwhile here's a ditty for your you know how and what our 'Happy' sales-room: hope that through the medium of the world Heineken's Families throughout the are doing m 'Baby'. bringing up But Cousindid you see a recent On the face of your guests you'll see grins Whenever you're serving Heineken's issue of "Fife" magazine: More than a full half-page showed a pic ture of the beautiful Boyal Coach used by Queen Juliana of Holland and beneath the photo were more beautiful words: After her inau guration new queen rode through packed streets in a golden coach so large it is stored in capacious Heine ken's Brewery stables." If 'Cause HeineKen's always wins Good fellowship, laughter and joy- By the bottle or by the case You can get Heineken's most every place So for good cheertry our beer Heineken's! you haven't done so already get your copy now. And the big bell rang again when would like to go on but as you know, cousin, this is my big season in Florida and so until next horsesour own Grace Arcarosec- "Time magazine m carrying a de- retary to the bosshas a famous scriptive three-page article on Queen brother by the name of Eddie Ar- Juliana's ascension to the throne also is describes the gala festive mood of the caro, and willing to talk! a slight chargeshe people the streets the city and time as I need every minute of the day and often nights to cover the tradeand plenty of them. Your cousin, Harry

Jaarverslagen en Personeelsbladen Heineken

The Windmill | 1949 | | pagina 4