Our EverGreen
strategy
Care
Shaping the
future of beer
and beyond to
win the hearts
of consumers
k
Courage
Passion
Enjoyment
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EverGreen
EverGreen is our strategy to deliver superior
and balanced growth for our HEINEKEN
business. It has been built on our value
creation model, which we call the Green
Diamond. This value creation model puts
growth, profit and capital on equal footing
with sustainability and responsibility.
The Green Diamond encapsulates
our balanced ambition including
drivers on Growth, Profitability,
Capital efficiency and
Sustainability and Responsibility.
At its heart EverGreen is
a shift from superior growth
to superior and balanced growth.
to dream and pioneer
for consumers and
customers
for people and planet
of life
Our Green Diamond
Using the lens of the Green Diamond we want to be
clear on ‘what winning looks like’. We aim to get the
balance right between short-term delivery and long
term sustainability and between top-line growth and
overall stakeholder value creation.
Our Values
Our Values are what we stand for:
Our Dream
Our best days are ahead of us as we continue to deliver
superior and balanced growth with beer and beyond.
LI
Introduction
Growth
Profitability
Sustainability
Review
Other
Information
Financial
Statements
Report
of the
Supervisory
Board
Report
of the
Executive
Board
Sustainability
and
Responsibility
Heineken
N.V.
Annual
Report
2023
^heinekenf T
Capital
efficiency
