93 Notes to the Consolidated Financial Statements Goodwill per (group of) CGU 10,000 In 9.8 2.0 1.2 4,919 4,905 5,000 2,910 3,019 9.5 2.9 1.9 15.5 3.2 2.5 Introduction 197 0 Brazil Europe India 21.1 - 29.0 6.2 - 9.0 1.6 - 4.4 16.3 4.9 1.9 15.5 3.4 3.8 13.3 3.4 2.4 In 2023, there has been a general decrease in the WACC applied across most CGUs, due to decreased interest rates. 2023 2022 The key assumptions used for the value in use calculations are as follows: Sustainability Review Financial Statements Other Information Report of the Supervisory Board Report of the Executive Board Goodwill impairment testing For impairment testing, goodwill in respect of Europe, Americas (excluding Brazil) and Asia Pacific (excluding India) is allocated and monitored on a regional basis. For Brazil, India, Heineken Beverages and other subsidiaries within Africa, Middle East Eastern Europe and Head Office, goodwill is allocated and monitored on an individual or combined country basis. The total amount of goodwill of €12,238 million (2022: €12,250 million) is allocated to each (group of) Cash Generating Unit (CGU) as follows: The net decrease in goodwill of €12 million compared to 2022 mainly relates to an impairment loss of €491 million for Heineken Beverages, a negative movement in exchange rates of €190 million, partially offset by the initial goodwill of €656 million recognised for Heineken Beverages (refer to note 10.1). The carrying amount of a CGU is compared to the recoverable amount of the CGU. The recoverable amounts of the (group of) CGUs are based on the higher of the fair value less costs of disposal (FVLCD) and value in use (VIU) calculations. CGUs for which the recoverable amount is based on a VIU model represent 95% of goodwill. VIU is determined by discounting the future cash flows generated from the continuing use of the CGU using a pre-tax discount rate. - Cash flows are projected based on actual operating results and the approved business plan. Cash flows thereafter are extrapolated up to a 10-year period (Europe 5-year) using an expected annual volume growth rate per country, which is based on external sources. The extrapolated cash flows are therefore projected using steady or progressively declining net cash flow growth rates. Based on past experience, management considers this period to reflect the long-term development of the local beer business. - The beer price growth per year, after the forecast period, is assumed to be the expected country-specific annual long-term inflation, which is based on external sources. In the current year, Distell and NBL have been combined with Heineken South Africa into a new HEINEKEN business ‘Heineken Beverages’ (refer to note 10.1), which is considered the CGU for goodwill impairment testing purposes. Americas (excluding Brazil) Africa, Middle East Eastern Europe (excluding Heineken Beverages) Heineken Beverages Asia Pacific (excluding India) Head Office Impairmen t losses The annual goodwill impairment test resulted in an impairment loss of €491 million (2022: nil) for the current year. The goodwill impairment relates to Heineken Beverages, which is included in the Africa, Middle East Eastern Europe operating segment. The impairment for Heineken Beverages is recorded on the line 'amortisation, depreciation and impairments' in the income statement. The lower current valuation of the business, relative to the time of the announced acquisition, reflects predominantly the increase in the weighted average cost of capital over this time period used for impairment testing. In addition, inflationary pressures and higher brand support levels to address a more challenging competitive environment impacted the valuation. The determination of the recoverable amount of Heineken Beverages is based on a VIU valuation and amounts to €2.6 billion, which is based on a discounted 10-year cash flow forecast. The key assumptions used to determine the cash flows are based on market expectations and management's best estimate. Cash flows thereafter are extrapolated using a perpetual growth rate equal to the expected 30-year compounded average inflation, to calculate the terminal recoverable amount. Europe Americas (excluding Brazil) Brazil Africa, Middle East and Eastern Europe (excluding Heineken Beverages) Heineken Beverages Asia Pacific (excluding India) Head Office Heineken N.V. Annual Report 2023 Pre-tax WACC MP O c - Cash flows after the first 10-year period (Europe 5-year) are extrapolated using a perpetual growth rate equal to the expected 30-year average inflation to calculate the terminal recoverable amount. For Europe, a return on inflation-linked bond rates is used to extrapolate cash flows. - A CGU-specific pre-tax weighted average cost of capital (WACC) was applied per CGU in determining the recoverable amount of the units. The values assigned to the key assumptions used for the VIU calculations are as follows: Expected annual long-term Expected volume inflation growth rates applied for years applied for years 2027-2033 2027-2033 480 480 345 419 2,298 2,337 481 457 608 633

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