73 Remuneration Report 2023 Part V - Adjustments to the remuneration policy and implementation in 2024 Introduction Sustainability Review Report of the Supervisory Board Other Information Financial Statements Report of the Executive Board Policy Executive Board The current Executive Board remuneration policy was adopted by the AGM in 2022. During 2023, the Remuneration Committee reviewed the Executive Board remuneration policy and actively engaged with shareholders and other stakeholders to obtain their perspectives on the subject. Based on their findings, the Supervisory Board decided not to submit any changes to the policy for approval to the 2024 AGM. Supervisory Board The current Supervisory Board remuneration policy was adopted by the AGM in 2020. Under the European Shareholder Rights Directive II, shareholders have the right to vote on a remuneration policy at least every 4 years. Because the Supervisory Board still considers the current policy effective, they will not be proposing any changes to the policy. Therefore, the unaltered policy will be submitted to the 2024 AGM for re-adoption. Implementation Executive Board To seek alignment with the policy target level of the median target remuneration of the labour market peer group, the Supervisory Board will make adjustments to the base salaries and variable remuneration of the Executive Board in 2024. Base salaries will be increased from €1,300,000 to €1,397,500 for the CEO and from €884,000 to €950,300 for the CFO. Target opportunities for the Short-term incentive and Long-term incentive for the CEO will be increased from 140% to 150% and from 150% to 170%, respectively. Target opportunities for the Short-term incentive and Long-term incentive for the CFO will be increased from 100% to 110% and from 125% to 135%, respectively. Supervisory Board The prevailing fixed annual remuneration and Committee fees of the Supervisory Board were adopted at the 2019 AGM and have not changed since. Recognizing the increased complexity and time commitment associated with board membership, the Remuneration Committee conducted an assessment of the Supervisory Board remuneration. As part of this assessment, the Remuneration Committee performed a benchmark analysis of the current fees against a pan-European group of companies of comparable size and complexity. Based on the outcomes of this assessment, the Supervisory Board, upon recommendation of the Remuneration Committee, will submit a proposal to the 2024 AGM to adjust the fixed annual remuneration, Committee fees, and intercontinental travel fee of the Supervisory Board. Supervisory Board Heineken N.V. Amsterdam, 13 February 2024 Heineken N.V. Annual Report 2023

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