68 Remuneration Report 2023 Matching entitlements 2021-2023 Long-term incentive Extraordinary Share Grants (11) Total in Van den Brink 1,300,000 345,800 40,699 3,741,866 323,407 29,725 5,740,799 Van den Broek 884,000 167,960 19,860 1,825,928 252,262 13,155 1,209,471 4,339,621 1 See details on Mr. Van den Broek's extraordinary share grant under point ad(8). Introduction Performance Measure Threshold Weight Target Maximum Achievement Payout 35 9.0% 12.0% 15.0% 5.5 0 15 5.0% 7.5% 12.5% 1.7 0 25 2,300 2,400 2,700 1,759 0 25 75 100 19 Van den Brink 2023 50 14.02.2024 t.b.d. ca. 172,900 31.12.2028 n/a 2022 50 15.02.2023 15,674 1,469,908 31.12.2027 1,441,068 2021 50 16.02.2022 16,327 1,583,719 31.12.2026 1,501,104 Van den Broek 2023 50 14.02.2024 t.b.d. ca. 83,980 31.12.2028 n/a 2022 50 15.02.2023 7,613 713,947 31.12.2027 699,939 2021 50 16.02.2022 4,626 448,722 31.12.2026 425,314 1 The closing share price on 29 December 2023 was €91.94. Individual leadership measures Total Organic Net Revenue Growth Operating Profit beia Growth Free Operating Cash Flow m) ad (2) - 2023 Short-term incentive The 2023 Short-term incentive (STI) relates to the performance year 2023 and becomes payable in 2024. The target opportunities were 140% of base salary for the CEO and 100% of base salary for the CFO. ad (1) - Base salary These base salaries have been paid to the members of the Executive Board for 2023. The 2023 STI was subject to four performance measures: Organic Net Revenue Growth (weight: 35%), Organic Operating Profit beia Growth (weight: 15%), Free Operating Cash Flow (weight: 25%) and Individual leadership measures (weight: 25%). The following table shows the performance targets and intervals, as well as the actuals achievements as determined by the Supervisory Board for each of these measures. The resulting STI payout for 2023 is 19% of the target opportunity for both members of the Executive Board. In line with policy, 25% of the STI payout is paid out in investment shares against the closing share price of 14 February 2024, the publication date of the full year results. In addition, the Executive Board members had the opportunity to indicate before the end of the 2023 performance year whether they wished to receive up to another 25% of their STI payout in additional investment shares. For 2023, both Executive Board members elected to receive an additional 25% investment shares beyond the mandatory 25% share investment. Sustainability Review Report of the Supervisory Board Other Information Financial Statements Report of the Executive Board The following table provides an overview of the Executive Board actual remuneration that became unconditional in, or at year-end of, 2023. For disclosures in line with IFRS reporting requirements, which are ‘accrual-based’ over earning/performance periods and partly depend on estimations/assumptions, see note 13.3 ‘Related parties’ on page 122. (5) No. of matching entitlements vesting (6) Value of matching entitlements vesting in (7) Pension cost in Award date No. of investment shares awarded (9) Value of extraordinary shares vesting in Value of investment shares as of the award date in (10) Other emoluments in Heineken N.V. Annual Report 2023 STI payout for of STI payout invested in shares as of 31.12.20231 in (8) No. of extraordinary shares vesting1 As part of its annual agenda, the Remuneration Committee conducted scenario analyses to evaluate the potential financial outcomes of meeting different performance levels. These analyses considered how such outcomes would affect the structure and value of the Executive Board’s total remuneration and whether they would align with our remuneration policy principles. The investment shares are restricted for sale for five calendar years, after which they are matched 1:1 by matching shares. Revision and clawback provisions apply to the Short-term incentive, including the related matching share entitlement. The table below provides an overview of the investment shares at year-end that were awarded as part of STI payouts in the past, and that have remained blocked and await 1:1 matching by the Company, provided the conditions thereto are met. Only when the holding period of the investment shares has been completed will the matching share entitlements be converted into shares and transferred to the recipient. Value of End of investment shares blocking period The Individual leadership measures were a mix of quantitative and qualitative measures tied to the achievement of our EverGreen strategy. They included Organic Net Profit beia Growth (weight: 10%), Fixed cost as a percentage of revenue (weight: 3.75%), Embedding a cost-conscious culture (weight: 3.75%) and Accelerating the EverGreen Strategic Plan delivery (weight: 7.5%). Although performance on Organic Net Profit beia Growth was below expectations, significant advances were made in Cost management and Accelerating the EverGreen Strategic Plan delivery, as described in other parts of this Annual Report. The combined outcome for the Individual leadership measures was 75%. (3) No. of (4) Value of (2) 2023 Short-term performance shares performance shares (1) Base salary in incentive in vesting vesting in

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