61 Remuneration Report 2023 Annual statement from the Remuneration Committee Chair Dear Shareholder, Introduction I look forward to presenting this remuneration report at the 2024 AGM. Sustainability Review Report of the Supervisory Board Other Information Financial Statements Report of the Executive Board I am pleased to present the HEINEKEN remuneration report for the year 2023. This report includes our remuneration policies for the Executive Board and the Supervisory Board and describes how these policies were put into practice during the year. Our remuneration policies and practices are based on our long-standing remuneration principles. They align with our aim to achieve sustainable business growth in the diverse markets where we operate. In designing and implementing the remuneration policies, the Supervisory Board has taken into account the perspectives and input of both internal and external stakeholders, as well as public opinion, to the best of its abilities. Increased transparency During the 2023 annual general meeting, shareholders were asked to cast an advisory vote on the 2022 remuneration report. The report was adopted with 97.84% of the votes cast in favour, which was a significant increase from the previous year’s results. The Supervisory Board attributes the increased shareholder support to the enhanced disclosures presented in the 2022 remuneration report and is sincerely thankful for the shareholders' support, which we view as a validation of our commitment to transparency and accountability. Building on this positive momentum, this 2023 remuneration report further increases transparency by disclosing the individual leadership objectives that were included in the 2023 Short-term incentive. Additionally, it introduces a "Remuneration at a glance" page, which offers a comprehensive overview of the key remuneration outcomes for 2023 in a single, easily accessible format. Stakeholder engagement In the lead-up to the 2023 annual general meeting of shareholders, the Company actively engaged with major shareholders and other stakeholders on various critical topics, including remuneration. Our decision to provide more comprehensive details in the 2022 remuneration report received positive feedback from all parties. Our discussions with stakeholders delved into various aspects of our remuneration practices, including the performance measures of the Short- and Long-term incentives for the Executive Board and the terms and conditions for individual executives. The Supervisory Board carefully considered all the feedback received and engaged in thorough internal discussions. We highly value the ongoing dialogue with our shareholders and stakeholders and will continue to consider their valuable input when shaping future revisions to our remuneration policies. Supervisory Board remuneration The Supervisory Board remuneration policy and fee levels remained unchanged in 2023. During the year, the Supervisory Board discussed the need for an adjustment to the fee levels. A proposal will be put forth for approval at the 2024 AGM. Executive Board remuneration Base salary adjustments Both the CEO and CFO received a 4% base salary increase effective 1 January 2023. This increase was in line with the projected increase for executives of companies of similar size and complexity, and below the percentage increase received by other HEINEKEN employees in the Netherlands. 2023 Short-term incentive outcomes and vesting of2021 -2023 Long-term incentive The overall mathematical outcome of the 2023 Short-term incentive was 19% of target. This outcome reflects the company’s financial performance in 2023 and the significant advances made in Cost management and Accelerating the EverGreen Strategic Plan delivery. The overall outcome of the 2021-2023 Long-term incentive was 198% of target. The Supervisory Board believes this outcome is representative of HEINEKEN’s strong performance in the first two years of the performance period. I would like to thank our shareholders for their continued support. On behalf of the Supervisory Board, I would also like to express our sincere appreciation to Maarten Das for his exemplary service as the Chairman of the Remuneration Committee for nearly two decades. Lodewijk Hijmans van den Bergh Chairman of the Remuneration Committee Heineken N.V. Annual Report 2023

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2023 | | pagina 61