Become the best-
connected brewer
23
“HEINEKEN wants to become the best-connected, most
relevant brewer for consumers and customers living in
the digital age. This year we continued to invest in
building out our capabilities in digital and technology
to further maximise the customer experience, unlock
business value and to grow our business.”
HEINEKEN has increased investments in its digital transformation
to build a future-proof company. To become the best-connected brewer,
HEINEKEN needs to digitise its route-to-consumer, unlock the value of data,
simplify and automate our end-to-end processes, build a more modern
technology landscape (the Digital Backbone) and create a digitally
enabled organisation. We are significantly stepping up our capabilities
in eCommerce and data and analytics, while at the same time we continue
to rationalise and modernise our tech infrastructure.
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Introduction
Sustainability
Review
Other
Information
Financial
Statements
Report
of the
Supervisory
Board
Report
of the
Executive
Board
Heineken
N.V.
Annual
Report
2023
Ronald den Elzen
Chief Digital Technology Officer
