194
Reporting basis of non-financial indicators
of volume of operating companies with 0.0 line extensions for two strategic brands
Percentage compliant line extensions in scope
Brew a Better World 2030 Strategy
Environmental
Social
Responsible
Disclosures
Introduction Context
Foundation
Responsible - Always a choice
Introduction
Responsible - Always a choice
Reporting basis of non-financial indicators
A zero alcohol option for two strategic brands in the majority of our markets (accounting for 90% of our business) by 2023
Clear and transparent consumer information on 100% of our products in scope by 2023
Sustainability
Review
Other
Information
Financial
Statements
Report
of the
Supervisory
Board
Report
of the
Executive
Board
Key definitions
- Strategic brand: A brand in our portfolio where we invest in.
- Zero alcohol option (line extension): An adult beverage (beer or cider) proposition which has beer associations either through brand or taste.
- Export markets: Refer to countries outside the custom borders of countries where operating companies are residing.
- Licensed markets: Refer to countries where our products are sold under a licence agreement by joint ventures, associates and third parties.
Key definitions
- Line extension: A line extension is a different beverage from an established brand name. While the products have distinct differences the extension is very dependent initially on
customer recognition of the parent brand name. For example, Heineken® 0.0 is a line extension of Heineken® Original.
- Compliant line extension: A line extension is compliant in case all stock-keeping-units (SKUs) reported under the line extension are compliant. A SKU is compliant in case all
required consumer information is included on the label of that SKU or online in particular cases due to local market circumstances.
- Required consumer information on the labels includes information on alcohol by volume, ingredients, allergens, energy values, full nutritional values, responsible consumption
symbols, recycling symbols, QR code (not required for soft drinks) with a link to alcohol and health webpage and recycling symbols. If the full nutritional values do not fit on the
label, they may alternatively be put online, on the brand’s webpage. Energy values (Kcal) should always be presented on pack.
- In case mandatory local laws prescribed more, less or different information to be included on consumer facing packaging these local requirements take precedence.
- Timing of compliance: All SKUs leaving the breweries before the end of 2023.
Scope:
- All consolidated entities selling beer and
cider.
- Export markets and licensed markets are
excluded from the scope.
- Lagunitas is excluded from the scope, as it
is a single brand OpCo.
- HEINEKEN South Africa is excluded from
the scope.
Baseline:
- N/A
Baseline:
- N/A
Heineken
N.V.
Annual
Report
2023
Scope:
- Volumes produced and/or sold by
consolidated operating companies. This
does not include sales in export markets
and licensed brands.
- Line extensions with a prior year volume
below 50 khl are excluded from the
reported KPI.
- UBL is excluded from the reporting scope in
2023.
Key performance indicator
Measurement/units
- Percentage of full-year consolidated beer and cider volumes of operating companies which have two zero alcohol options in the latest quarter of the year compared to the full-
year consolidated volume for all operating companies in the scope for beer and cider.
Key performance indicator
Measurement/units
- Volume (in hl) of 100% compliant line extensions divided by total volume (in hl).
