Fund the growth,
fuel the profit
16
Our growth algorithm seeks to deliver superior, balanced growth
enabled by investments in innovation, in brand power, behind our
digital transformation, in new capabilities and in making our
business more sustainable. To fund this, we are structurally
driving productivity across all parts of our business.
“We operate the broadest footprint of breweries in the
industry and are increasingly connecting them digitally,
leveraging data to drive learning and scale of knowledge
across our brewery network, optimising upstream and
downstream operations.”
J
Introduction
Sustainability
Review
Other
Information
Financial
Statements
Report
of the
Supervisory
Board
Report
of the
Executive
Board
Heineken
N.V.
Annual
Report
2023
Magne Setnes
Chief Supply Chain Officer
