II
Shape the future
of beer and beyond
11
“To win the hearts of our consumers, we are
premiumising led by Heineken® and expanding our
categories with a strong innovation agenda,
meeting changing consumer and
customer demands.”
We aim to drive superior balanced growth by shaping the future of
beer and beyond, by putting our consumers and customers at the
heart of everything we do. We are focused on premiumisation,
led by Heineken® and a portfolio of global and local brands.
We are innovating to grow the category, extending beer into non
alcoholic, flavoured and less bitter variants, and exploring beyond
beer with cider and other refreshing alcohol offers. This will ensure
our portfolio evolves to meet new and changing consumer needs
and captures new growth opportunities.^^^^^
We continue to digitise our route-to-consumer. We have ambitiously
grown our eB2B business and launched eazle which will help our
customers to make it easier to run and grow their business.
Introduction
Sustainability
Review
Other
Information
Financial
Statements
Report
of the
Supervisory
Board
Report
of the
Executive
Board
Bram Westenbrink
Chief Commercial Officer
Heineken
N.V.
Annual
Report
2023
