0
Poised for
long-term growth
m
m
27
28.1mhl €2,707m
12.7%
6.4mhl
€867m
33.1%
spy,
Asia Pacific
"A challenging 2020 accelerated our transformation into a more
adaptable and agile business. Whilst countries will recover at different
speeds, this gives us renewed confidence in our long-term growth
strategy in a region that continues to be the world's growth engine."
Heineken N.V.
Annual Report 2020
Introduction
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability
Review
Other
Information
Jacco van der Linden
President, Asia Pacific
Key brands
Heineken
Anchor
Larue
Bintang
Consolidated beer volume
(2019: 31.1mhl)
Consolidated beer
volume as of total
(2019: 12.9%)
Heineken® volume
(2019: 6.2mhl)
Net revenue (beia)
(2019: €3,205m)
Operating profit (beia)
(2019: €1,085m)
Operating profit (beia)
as of total
(2019: 26.2%)'
1 Excluding Head Office Eliminations
We launched our first national mainstream
beer, Bia Viet, in Vietnam to complement our
winning portfolio of mainstream and premium
beers. The success of our expansion strategy and
the solid momentum of innovations, including
Bia Viet, Heineken® Silver and Heineken® 0.0,
positioned us as market leader in Vietnam
in 2020.
Tiger beer launched funds and rallied people
to support local pubs, restaurants, coffee
shops and food courts across Southeast Asia
to help them ride out difficult times during the
pandemic. The initiative #SupportOurStreets
saw more than €1.8 million pledged.
Heineken® Silver was launched in China in Q2
to serve a growing consumer base who prefer
a more sessionable beer that is lower in ABV
while retaining the signature Heineken® taste.
Having been launched in Vietnam in 2019,
Heineken® Silver has been very well received
in both markets.
HEINEKEN acquired Strongbow cider in
Australia, reuniting it with the global Strongbow
portfolio after 17 years. We also acquired ciders
Little Green and Bonamy's, and beers Stella Artois
and Beck's in Australia. This will help us scale up
our beer and cider portfolio in one of the world's
leading beer and cider markets.
i]B Stil®
DB Breweries in New Zealand
made its foray into a whole
new segment category,
seltzers. It introduced two
brands of seltzers: Pure
Pirana, a global innovation
and our entry into the
category, and Club Setter,
a local innovation specifically
created in New Zealand,
for New Zealand.
m
MtWi
4*4
*44
t4M
•Mi
44M*
•Mi
W
tWt
ft*
Wtl
H
*ti
ttrrt
tt*t
1**
"n
T
Z
ftjjj
•»tn
W®T
4M<
ft*
DB Breweries in New Zealand successfully trialled the production
of 10 million flint bottles using 90% recycled content glass, without
any compromise in quality. The innovation delivered an 800-tonne
reduction in carbon emissions and less waste from packaging.
Heineken® 0.0 was launched
in Vietnam and Taiwan,
marking the brand's entrance
into the non-alcoholic beer
segment in these markets.
Despite the challenges posed
by the pandemic, the product
received an overwhelmingly
positive response during
the year.
We are committed to building
our talent pipeline and
continued with our Asia
Pacific Graduate Programme,
despite the uncertain times.
The programme offers young
graduates huge growth and
career opportunities. In 2020,
more than 12,000 graduates
from the Asia Pacific
region applied.
