0
€264m
A partner for recovery
39.6mhl €2,782m
17.9%
5.6mhl
10.1%1
25
Africa, Middle East and Eastern Europe
"Despite the many challenges of2020, the long term future
for the region remains bright. We believe in the dynamism,
resilience and entrepreneurial spirit of the Africa, Middle East
and Eastern Europe region and are committed as a long term
partner for recovery and growth."
Heineken N.V.
Annual Report 2020
Introduction
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability
Review
Other
Information
Key brands:
Heineken®
Primus
Amstel
Mutzig
Goldberg
Consolidated beer volume
(2019: 43.7mhl)
Consolidated beer
volume as of total
(2019: 18.1%)
Heineken® volume
(2019: 7.2mhl)
Net revenue (beia)
(2019: €3,370m)
Operating profit (beia)
(2019: €408m)
Operating profit (beia)
as of total
(2019: 9.9%)1
1 Excluding Head Office Eliminations
Governments across the region reacted quickly to the
COVID-19 pandemic with border closures and strict
lockdowns in force. In addition to the public health
crisis, the social and economic impact has been
significant. South Africa saw the greatest impact with
two separate bans on alcohol sales, while restrictions
on hospitality, retail and catering were introduced
in many markets led to a challenging trading
environment. Meanwhile in Ethiopia, a 300% excise
increase contributed to a decline in the beer market.
Despite the challenges of operating during a global
pandemic, major projects were completed successfully,
bringing Heineken® local production to Mozambique
and DRC for the first time. These investments will
further accelerate the growth of the Heineken® brand,
which continued to outperform the category supported
by strong COVID-19 relevant communications, global
platforms and improved affordability.
In Russia, cider grew double-digit driven by
Mister Lis, a Russian version of Orchard Thieves.
In South Africa, Heineken® 0.0 achieved
its position as market leader within the
category, supported by increased retail and
online availability. In August, Ivory Coast
became the first country in Africa to locally
brew Desperados taking the number of
locally brewed brands in Brassivoire to eight.
In Ethiopia, the premium portfolio continued
to deliver double-digit growth driven by
Bedele Special.
Maltina is
growing,
reinforcing its
credentials with
the launch of
the two new
flavours to
appeal to the
dynamic taste
of Nigerians.
THIS OUTLET
CARESABOUT
YOUR SAFETY
AND WELLBEINC
The ban on the sale of alcohol announced by the
South African government put our customers
in a dire situation. HEINEKEN South Africa
and industry partners helped our customers to
re-open their businesses safely and responsibly.
Support was provided to educate, train staff,
provide personal protective equipment and
point of sale safety equipment as well as an
innovative e-commerce 'Click Collect' solution
to support social distancing and avoid long
queues at outlets.
Our strong commitment to Brewing a Better World remains a priority. We continued to reduce water
consumption and carbon emissions in production stabilised at their lowest historical level per hectolitre
produced, achieved by implementing good practices. We made significant progress in our local sourcing
partnerships in Burundi and Ethiopia.
Besides taking all necessary measures to protect our
employees from COVID-19, many operating companies
reached out to help their local communities respond
to the pandemic. In Egypt, over 2,000 families received
hygiene kits with disinfectant soap and hygiene
information. HEINEKEN South Africa supported
#HealtcareHeroes, providing personal protective
equipment for healthcare workers and refreshments
for hospital kitchens. HEINEKEN Russia joined
efforts with selected partners and provided over
6,000 hot meals to hospital staff. The total amount
of community support in the Africa, Middle East
and Eastern Europe region exceeded €2 million.
Roland Pirmez
President, Africa, Middle East and Eastern Europe
Ivoire brand
was back to
growth in
2020 thanks
to strong
performance
of Ivoire
Black in
Ivory Coast.
