Connect in a
digital world
Connect in a digital world
HEINEKEN is always looking for
innovative ways to bring people together.
Today, we use the opportunities of
digitalisation to connect with consumers
and customers, as we have done
throughout our history.
Tiger Street Food Campaign
The world's most connected brewer
Heineken N.V.
Zd Z Annual Report 2020
Introduction
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability
Review
Other
Information
The Tiger Street Food Campaign in Malaysia
is an example of exemplary agile thinking in
a time of crisis. We organised the world's first
fully immersive, 3D virtual street food festival,
offering an escape for those under lock down
orders. It delivered a virtual experience and
access to 88 local street food vendors offering
e-commerce and delivery services. The campaign
clearly fulfilled a consumer need as it drove
2511 meal deliveries.
We want to be the best connected, most relevant
brewer for consumers living in the digital age.
This means building seamless digital interactions
across the entire value chain.
We place digital at the core of our business
to connect and win with online consumers,
retailers and fragmented trade.
2020 was a year of tremendous change as
the impact of COVID-19 spanned the globe.
With more people staying at home, the trend
towards digitalisation accelerated.
The practicality of online shopping provided a
welcome convenience for consumers. As a result,
e-commerce made a 10 year leap in just 10 weeks
at the start of the year.
HEINEKEN found new ways to engage, entertain
and provide convenience to consumers. Our efforts
to build personalized connections with consumers
flourished as Individualized Data Driven Marketing
(iDDM) was deployed in nearly 30 markets.
We increased investments in video and audio
streaming platforms, found new ways to bring
sponsorships into the virtual world and doubled
down on e-commerce investments.
