0 DRAP 18 Brew a Better World Standing solid with local communities Sharing messages of hope and moderation Every Drop in action EVERY Heineken N.V. Annual Report 2020 Introduction Report of the Executive Board Report of the Supervisory Board Financial Statements Sustainability Review Other Information The pandemic showed the importance of growing with communities and tackling social inequality. Given the impacts on people and local economies, we focused on ensuring the safety and wellbeing of our employees, maintaining business continuity and supporting local communities. We donated €15 million to the International Federation of Red Cross and Red Crescent Societies (IFRC) to support the most vulnerable communities in Africa, Asia and Latin America. Moreover, more than 60 of our operating companies supported their local communities and the front line COVID-19 response in 2020. Vacuum distillation networks were put to work repurposing alcohol for sanitiser, donations of water and non-alcoholic drinks and financial support towards safety equipment were at the heart of our actions. AMSTtlil Against the backdrop of COVID-19, we expanded the scope of our responsible consumption campaigns beyond alcohol moderation to include behaviour moderation. Support for our on-trade partners in a very challenging business climate was a key driver. Brands such as Amstel introduced the Practice makes Perfect campaign - capturing the much-practiced at home moment of getting ready to return to your favourite bar. In addition, many of our brands, such as Heineken®'s #SocialiseResponsibly initiative, Tiger throughout Asia Pacific, and Amstel Ultra in Mexico, invested in creative campaigns to promote social distancing. We launched a 10-year low carbon agriculture programme in close collaboration with key suppliers. It will involve 500 pilot farms in 8 countries to drive down emissions from farming. Our focus on developing innovative and sustainable packaging solutions has laid the foundations of a new circularity strategy that will be developed in the course of 2021 - from barley to bar. Our Every Drop 2030 strategy looks beyond traditional water efficiency metrics to put the health of local watersheds front and centre. Over the past decade, we have reduced water consumption by more than a third and set additional commitments for our breweries in water-stressed areas. In 2020, 10 sites in Mexico, Spain and Egypt have replenished more water in their respective watersheds than their annual beverage production volume. This means they are more than 100% water balanced. Please read more about our Brewing a Better World results from page 125

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2020 | | pagina 18