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Brew a Better World
Standing solid with local communities
Sharing messages of hope and moderation
Every Drop in action
EVERY
Heineken N.V.
Annual Report 2020
Introduction
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability
Review
Other
Information
The pandemic showed the importance of
growing with communities and tackling social
inequality. Given the impacts on people and
local economies, we focused on ensuring
the safety and wellbeing of our employees,
maintaining business continuity and supporting
local communities.
We donated €15 million to the International
Federation of Red Cross and Red Crescent
Societies (IFRC) to support the most vulnerable
communities in Africa, Asia and Latin America.
Moreover, more than 60 of our operating
companies supported their local communities
and the front line COVID-19 response in 2020.
Vacuum distillation networks were put to work
repurposing alcohol for sanitiser, donations of
water and non-alcoholic drinks and financial
support towards safety equipment were at the
heart of our actions.
AMSTtlil
Against the backdrop of COVID-19, we expanded the scope of our
responsible consumption campaigns beyond alcohol moderation
to include behaviour moderation. Support for our on-trade
partners in a very challenging business climate was a key driver.
Brands such as Amstel introduced the Practice makes Perfect
campaign - capturing the much-practiced at home moment of
getting ready to return to your favourite bar.
In addition, many of our brands, such as Heineken®'s
#SocialiseResponsibly initiative, Tiger throughout Asia Pacific,
and Amstel Ultra in Mexico, invested in creative campaigns to
promote social distancing.
We launched a 10-year low carbon agriculture programme in close collaboration with key
suppliers. It will involve 500 pilot farms in 8 countries to drive down emissions from farming.
Our focus on developing innovative and sustainable packaging solutions has laid the
foundations of a new circularity strategy that will be developed in the course of 2021 -
from barley to bar.
Our Every Drop 2030 strategy looks beyond traditional water efficiency metrics to
put the health of local watersheds front and centre. Over the past decade, we have
reduced water consumption by more than a third and set additional commitments
for our breweries in water-stressed areas.
In 2020, 10 sites in Mexico, Spain and Egypt have replenished more water in their
respective watersheds than their annual beverage production volume. This means
they are more than 100% water balanced.
Please read more about
our Brewing a Better World
results from page 125