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Inclusion and diversity
As the world's most international brewer,
we aim to reflect the world around us to
brew enjoyment of life for all. We use the
power of diversity and entrepreneurial
spirit to create an inclusive environment
where everybody feels they belong and
have equal opportunity to contribute.
The HEINEKEN Inclusive Practices
Engaging employees
Diversity at senior levels
Women in sales
HEINEKEN Open and Proud
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Exploring our origins in Brazil
Heineken N.V.
Annual Report 2020
Introduction
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability Other
Review Information
2020 saw the launch of the nine HEINEKEN
Inclusive Practices, created to spread awareness
and understanding of how to practice inclusion.
The Inclusive Practices cover behaviours such
as 'Communicate inclusively' and 'Develop self-
awareness' to address unconscious biases.
Starting in July 2020, the 'Inclusive Vitamins'
campaign encouraged employees to take e-learning
'vitamins' and discover the what, why and how of
each Inclusive Practice.
More than 3,500 people have taken their 'inclusive
vitamin' e-learnings by end of 2020.
To best embrace our cultural diversity, we have a
global community of 100+ Inclusion and Diversity
(I&D) ambassadors. They support management
teams around the world to deliver our global
I&D goals and to respond to local contexts
and opportunities.
A global inclusion network connects Employee
Resource Groups with the I&D ambassadors to
drive collaboration around the world. Quarterly
'Share-Learn-Reapply' sessions give I&D
ambassadors the chance to connect and share
learnings and best practices.
We piloted 'Listening and Dialogue' sessions at our
Head Office, creating a platform for employees to
discuss I&D topics including, but not limited to,
gender, race and ethnicity, nationalities, generations
and sexual orientation.
The I&D ambassador network launched online
unconscious bias workshops in 2020. These trainings
highlight the biases we all have, and how we can best
mitigate them.
700+ leaders completed the Inclusive Leadership
programme in 2020 to develop their inclusive
leadership capabilities.
HEINEKEN joined the Financial Times ranks for
Europe's most inclusive companies for the first time,
confirmation that our strong I&D ambassador network
and our global and local initiatives are helping our
company become more inclusive day-by-day.
At the end of 2020, there were 61 nationalities among
our senior managers (2019: 61). We aim to continually
improve the gender balance of our Senior Managers,
with female representation at senior levels reaching
23% (2019: 23%, 2018: 20%, 2017: 19%).
Representation by gender in 2020
'o male
'o female
Supervisory Board
60
40
Executive Board
50
50
Executive Team
82
18
Senior Management
77
23
In 2020, the global Sales team launched an action
plan to create and nurture an inclusive sales
environment where women can thrive. It includes
a pilot 'Women in Sales' mentoring programme
and a dedicated Employee Resource Group which
is open to all HEINEKEN employees.
HEINEKEN Taiwan is taking the lead on the Women
in Sales initiative. The senior management team in
Taiwan is now made up equally of men and women.
Analysis by the HR team has shown there is no
gender bias in terms of gender representation, pay,
job grade, performance management, promotion
opportunities or management representation at
HEINEKEN Taiwan.
Our Employee Resource Group focusing on LGBT+,
HEINEKEN Open and Proud (HOP), continued to
increase its reach across our operating companies
in 2020.
In October 2020, the CEO of HEINEKEN France signed
the 'L'autre cercle' charter for Inclusion, the most
well-known charter for LGBT+ workplace inclusion in
France. This is a clear sign of the steps the company is
taking towards ensuring that LGBT+ employees can
feel safe bringing their full selves to work.
HEINEKEN Mexico earned a top rating by Human
Rights Campaign (one of America's largest civil
rights organisations) for creating LGBT+-inclusive
policies and practices in the workplace.
Learn more about this topic on our website
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HEINEKEN Brazil is one of our largest operating companies and I&D is a hot topic within the company.
In 2020, the focus turned to racial and ethnic inclusion with a year-long campaign to explore the concept
of 'origins'. Launched by the Brazil leadership team, the campaign aim was to spark conversations about
race and racism across the company.
The first phase raised awareness of the topic of race. It included an online communications campaign,
monthly newsletter and an 'Allies' social media channel to enable colleagues to spar and become allies.
External speakers were invited to bring knowledge and perspectives to the table.
The local I&D team looked into talent acquisition opportunities for recruiting people of diverse origins
into leadership roles and internship programmes. They also analysed the current population of
HEINEKEN Brazil and proposed actions to shape the future strategy.
