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0 O Increase transparency on
ingredients and nutrition
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Advocating responsible consumption
Looking ahead:
Our 2020
commitment:
Our 2020
result:
Heineken N.V.
Annual Report 2020
Introduction
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability Other
Review Information
Partly achieved
Our contribution
to the SDGs:
[j-1
12.8
Ensure that people
have the relevant
information
and awareness
Provide
ingredients
and nutrition
information on
pack and online
for all beer and
cider brands
produced and sold
in the EU; on pack
or online - outside
the EU
By the end of 2020, an estimated 89% of
our beer and cider brands had ingredients,
nutrition and Alcohol by Volume (ABV)
information on pack or online.
Allergens are now highlighted in almost
73% of line extensions across the world.
In Europe, an estimated 100% of our beer and
cider brands had ingredients, nutrition and
Alcohol by Volume (ABV) information on pack.
In January 2020, the International Alliance for
Responsible Drinking (IARD) announced the
commitment of member companies to add a
clear age restriction symbol to labels by 2024.
We are a member of IARD and many of
our alcoholic beers already have clear age
restriction symbols on their labels, starting
2021 we strive to add age restriction to all our
labels and complete this process before 2023.
Learn more about this topic on our website
We believe consumers should have the
information they need to be able to make fair
comparisons between different beverages.
This is how other products and beverages
are regulated.
We are ahead of the industry and regulations
with our commitment to provide consumers
ingredients, nutrition, alcohol by volume and
allergens information for our beer and cider
brands, on pack or online.
Communicating locally
sourced ingredients on our packaging
Today's consumers are increasingly
interested in the ingredients that go into
products and how they are sourced.
France is the
first market
where, from 2021,
our brand -
Fischer-will
communicate the
use of sustainably
and locally sourced
barley and hops
on its packaging.
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Our brands are
starting to engage
consumers with
sustainable
sourcing messaging.
Trends and regulation around consumer
transparency continue to evolve.
We will adjust our ambition and
actions accordingly to comply with our
commitment and industry best practice.
Labelling is also increasingly being used
to raise consumer awareness around
packaging recycling and responsible
consumption of our products.
