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VI
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Drop the C - reducing CO2 emissions
Looking ahead:
Sustainably sourcing the best
packaging materials
Gosser is even more
sustainable now.
josser
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Rethinking packaging design to
reduce materials
Engaging suppliers to reduce
energy consumption and use
renewable energy
Increasing reusable, recycled
and recyclable packaging
Heineken N.V.
Annual Report 2020
Introduction
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability
Review
Other
Information
o Lower emissions in packaging
Our contribution
to the SDGs:
12.2
Sustainable use of
natural resources
12.5
Reduce
waste generation
Providing premium beer requires high quality
packaging that stands out from the crowd and
has a low environmental footprint.
Our packaging portfolio comprises glass
bottles, metal cans, plastic and paper. At 30%,
packaging represents the biggest part of our
company carbon footprint.
We are investing in the design and innovation
of sustainably sourced, low carbon and
circular solutions to reduce emissions.
It means working with partners in all markets
and across the entire value chain to develop
solutions that span the entire value chain
- from sourcing sustainable packaging
materials to enabling better recycling.
Closing the loop for Gösser labels
Gösser, our local brand in Austria, has
implementated the first 100% recycled
content paper labels.
Wash off labels are traditionally
incinerated and/or re-used for low-quality-
recycled-paper applications. Through this
closed loop system, the labels can now
be recycled and reused for wet glue paper
containing up to 20% of our own waste.
The aim is to work towards 100% recycled
content paper labels and to continue to
supply our wash off labels to the paper
mill to enhance the closed loop system.
The Aluminium Stewardship Initiative (ASI)
provides a global standard for sustainably
sourced aluminium. We aim to ensure
transparency of our aluminium value chain
by encouraging aluminium can suppliers to
embrace the cause, sign up to ASI and set a
high standard for responsible sourcing.
Further reinforcing our responsible sourcing,
tin-free steel is now our standard for crown
corks and this is being rolled out globally.
Decease we want to preserve t»« invaluable
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We are rolling out light weighting as a global
packaging design standard.
In Slovenia, renovating the packaging for
Lasko and Union brand products has avoided
27 tonnes of virgin paper and reduced the
carbon footprint by around 50 tonnes CO2/year.
In Asia Pacific, our operations have started
sourcing 'green aluminium'. With its lower
carbon footprint due to cleaner production
processes, the move to green aluminium has
cut packaging carbon emissions by more
than 30%.
Many suppliers have accelerated plans to
sign power purchase agreements to increase
renewable power in production.
We will work closely with our suppliers to
share our knowledge on renewable electricity
in order to accelerate the decarbonisation of
their sectors.
Learn more about this topic on our website
We set clear design and production rules for
recycling and increasing the recycled content
of packaging.
In the Netherlands, Heineken® 0.0 is now sold in
returnable bottles. They rotate around 20 times,
which results in an 80% reduction of their
carbon emission.
The returnable bottles go hand-in-hand with
returnable crates as a secondary packaging.
Both returnable bottle and crate are excellent
examples of circular packaging: the crate
rotates for about 10 years and the bottle
for around four years. When the quality of
materials no longer meets our standards, both
crate and bottle are recycled into new crates
and bottles for another round!
We are working with suppliers in many
markets to create a pipeline of innovation
and research projects that will influence
the way future packaging materials
are produced.
We continue to explore closed loop
solutions for our packaging and to seek
more sustainable, environmentally
friendly and responsibly sourced
packaging materials.
