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Deliver top line growth
Amstel celebrates 150 -years of friendship with launch in China
Affligem - Almost 1000 years
of Brewing Expertise
Birra Moretti - sharing the Italian way of life
Tiger Beer marks 88 years with a new look and the same bold taste
Heineken N.V.
Annual Report 2020
Report of the
Introduction Executive Board
Amstel is now enjoyed in 116 countries around the world. To mark 150 years of
beer and friendship, Amstel launched in select provinces across Southern and
Eastern China. The brand saw strong performance in South America, with volume
growth in the Americas region. In Brazil, double digit growth positioned the country
as the #1 market for Amstel in the world.
AMSTH
^^YEARS
OF FRIENDSHIP
MjONI'
RtONP
Affligem, our certified Abbey Beer,
has an historical connection to the
existing Affligem abbey. The recipes
have been handed down unchanged
since 1074, and all our beers share
our signature smooth and rich taste.
Affligem Blond was also crowned
world's best "Belgian Style Blond"
at the World Beer Awards and won
16 additional awards, of which
seven medals at the European Beer
Challenge. In the Netherlands Affligem
launched its first campaign 'Make beer,
not war', to further build the brand.
Report of the
Supervisory Board
BIRR
no in
Financial
Statements
BIRRA
WORCTT1
ZERO
Sustainability
Review
Other
Information
A rich lager with substance, consumers see Birra Moretti as a premium,
crafty lager, a great beer to be enjoyed in good company over good food -
like Italians do. It is the result of a brewing process that has remained almost
unchanged since 1859. As the number one beer in Italy, Birra Moretti is
expanding fast internationally, spreading the Italian way of life to consumers
and customers. The Birra Moretti range is complemented by Birra Moretti 0.0,
a great-tasting zero alcohol beer that is perfect to be enjoyed with food, over
lunch and beyond.
In 2020, Tiger - Asia's No.1 international premium lager celebrated its 88th Anniversary introducing a powerful new
Global brand campaign "Yet here I am" supported with a fresh new packaging look, whilst keeping the same bold taste
that has won worldwide acclaim throughout its history. During the pandemic, Tiger beer rallied people to support local
pubs, restaurants, coffee shops and food courts throughout Asia with its Support Our Streets initiative.
