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Heineken
Energia Verde.
11
presents
Deliver top line growth
Nosso novo ingrediente:
Heineken® - continue to win value
share everywhere
When You Drive, Never Drink
Making Heineken® greener
Heineken N.V.
Annual Report 2020
Introduction
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability
Review
Other
Information
Heineken® is the most trusted international beer
brand in the world. Despite the backdrop of COVID-19,
it outperformed the overall category - showing that
consumers turn to brands they trust during difficult
times. Heineken® declined marginally by 0.4% in 2020.
Volume grew double-digits in more than 25 markets
including Brazil, China, Nigeria, Singapore, Poland and
the UK.
We continued expansion of Heineken® 0.0. Now
rolled-out into 84 markets, in 2020 it was successfully
launched in Brazil and 11 other markets. Heineken® 0.0
grew double-digits with all regions contributing
positively, particularly the Americas with a strong
performance in Brazil, Mexico and the USA. Our new
innovation, Heineken® Silver, more than doubled in
volume in Vietnam. In China, Heineken® grew strong
double-digits, supported by the successful launch of
Heineken® Silver in April. China is now in the top five
markets for the brand globally.
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Heineken® launched a new When You Drive,
Never Drink campaign in 2020. The commercial -
featuring father and son duo, Formula 1™ World
Champions Keke and Nico Rosberg - highlights
that no matter how confident a driver you are,
the best driver is always the one that doesn't drink
and drive.
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the Bar
As of December 2020, Heineken® in Brazil
features a new ingredient: 100% renewable
energy. This is thanks to renewable electricity
and thermal energy used in our Alagoinhas,
Ponta Grossa and Araraquara breweries.
Brazil follows in the footsteps of the Netherlands
in making the Heineken® brand even greener.
