1
Deliver top
line growth
Deliver top line growth
Our strategy is to lead the global premium
segment in beer, cider and new categories
by leveraging the strengths of Heineken®
and offering the best brand portfolio to
capture the premiumisation opportunity.
Our goal is to be number one, or a strong
number two, in the markets where we
compete with our full brand portfolio.
Heineken N.V.
Annual Report 2020
Introduction
Report of the
Executive Board
Report of the
Supervisory Board
Financial
Statements
Sustainability
Review
Other
Information
Heineken® is the most trusted
international beer brand in
the world.
Gro
Heineken® and
International t
