43.7mhl €3,370m
18.1%
€408m
7.2mhl
10.2%
Africa, Middle East and Eastern Europe
Performance was strong despite
a continued challenging trading
environment across the region.
Growth was particularly strong in
South Africa, Egypt, DRC and Russia.
O O Qs
Report of the Executive Board
Report of the Supervisory Board
Financial Statements
Sustainability Review
Heineken N.V. Annual Report 2019
Other Information
Despite the challenging macro-economic
environment, our premium portfolio is performing
very well with a double-digit growth in Africa,
Middle East and Eastern Europe.
Heineken® continued to perform well, particularly
in South Africa, Nigeria and Russia.
Our business in South Africa delivered strong
growth for Heineken®. The brand continues to
lead the premium segment and is being well
received by consumers.
In Russia, Heineken® is performing well and
Heineken® 0.0 is driving the growth in the
no-alcohol beer segment.
In Rwanda and Ivory Coast we began local
production of Heineken® in our breweries.
We are performing well in Nigeria with early signs
of premiumisation turning to growth in the market.
In Ethiopia the introduction of a ban on all
alcohol advertising on TV, radio and billboard
combined with social unrest led to a more
challenging environment.
We successfully launched Strongbow Dry cider in
South Africa, with promising consumer feedback.
Our craft portfolio is performing well with the South
African craft brand Jack Black gaining popularity in
urban areas. Together with the recent acquisition
of Stellenbrau, a craft brewery from Stellenbosch,
we are leading the craft segment in South Africa.
Following the opening of our brewery in
Mozambique in March 2019, we have doubled
our brewery capacity. In addition we launched
our new mainstream brand, Txilar, which has
been well received by local consumers.
The line extension of the Mutzig brand, Mutzig
Class, is performing very well in markets such as
Ivory Coast, Congo, DRC and Rwanda.
We continue to perform well in the low- and
no-alcohol category, with high single-digit
growth across malt-based beers and Radlers.
Made by Mozambique
for Mozambicans
Our new mainstream brand Txilar offers
consumers in Mozambique more choice
with a beer with high quality standards
at an affordable price.
The Txilar brand name resonates with
local consumers. It is an expression
of the state of mind and way of life
for Mozambicans and embodies an
optimistic attitude, spontaneous way of
living and having a good time together.
The brand is performing well in the
market, achieving the second highest
brand equity power score in the
national market in its first six months.
Protecting water
resources in Ethiopia
Water is a vital part of our lives and
our business. At HEINEKEN, we aim
to protect water resources wherever
we operate.
HEINEKEN Ethiopia took part in a
reforestation initiative to protect
water resources in local watersheds.
This included planting 36,000 trees
across Addis Ababa, Kilinto Bedele
and Harar.
Key brands:
Heineken®
Primus
Amstel
Mutzig
Life
I linker
Consolidated beer volume Net revenue (beia)
(2018: 41.7mhl) (2018: €3,051m)
Consolidated beer
volume a of total
(2018: 17.8%)
Operating profit (beia)
(2018: €411m)
Heineken® volume
(2018: 6.5mhl)
Operating profit (beia)
as of total
(2018: 10.8%)
1 Restated for IAS 37.
